首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amst
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amst
admin
2012-03-23
33
问题
When catastrophic floods hit Bangladesh, TNT’s emergency-response team was ready. The logistics giant, with headquarters in Amsterdam, has 50 people on standby to intervene anywhere in the world at 48 hours’ notice. This is part of a five-year-old partnership with the World Food Program (WFP), the UN’s agency that fights hunger. The team has attended to some two dozen emergencies, including the Asian tsunami in 2004. "We’re just faster," says Ludo Oelrich, the director of TNT’s "Moving the World" program. Emergency help is not TNT’s only offering. Volunteers do stints around the world on secondment to WFP and staff are encouraged to raise money for the program (they generated euro2. 5m last year). There is knowledge transfer, too: TNT recently improved the school-food supply chain in Liberia, increasing WFP’s efficiency by 15-20%, and plans to do the same in Congo.
Why does TNT do these things? "People feel this is a company that does more than take care of the bottom line," says Mr. Oelrich. "It’s providing a soul to TNT. " In a 2006 staff survey, 68% said the probono activities made them prouder to work at the company. It also helps with recruitment: three out of four graduates who apply for jobs mention the WFP connection. Last year the company came top in the Dow Jones Sustainability Index.
TNT’s experience illustrates several trends in corporate philanthropy. First, collaboration is in, especially with NGOs. Companies try to pick partners with some relevance to their business. For TNT, the food program is a good fit because hunger is in part a logistical problem. Standard Chartered, a bank, is working with the Bangladesh Rural Advancement Committee on microfinance and with other NGOs on a campaign to help 10m blind people.
Coca-Cola has identified water conservation as critical to its future as the world’s largest drinks company. Last June it announced an ambitious collaboration with WWF, a global environmental organization, to conserve seven major freshwater river basins. It is also working with Greenpeace to eliminate carbon emissions from coolers and vending machines. The co-operation is strictly non-financial, but marks a change in outlook. "Ten years ago you couldn’t get Coca-Cola and Greenpeace in the same room," says Neville Isdell, its CEO.
Second, what used to be local community work is increasingly becoming global community work. In the mid-1990s nearly all IBM’s philanthropic spending was in America; now 60% is outside. Part of this involves a corporate version of the peace corps: young staff get one-month assignments in the developing world to work on worthy projects. The idea is not only to make a difference on the ground, but also to develop managers who understand how wider world works.
Third, once a formal program is in place, it becomes hard to stop. Indeed, it tends to grow, not least because employees are keen. In 1996 KPMG allowed its staff in Britain to spend two hours a month of their paid-for time on work for the community. Crucially for an accountancy firm, the work was given a time code. After a while it came to be seen as a business benefit. The program has expanded to half a day a month and now adds up to 40,000 donated hours a year. And increasingly it is not only inputs that are being measured but outputs as well. Salesforce. com, a software firm, tries to measure the impact of its volunteer programs, which involved 85% of its employees last year.
All this has meant that straightforward cash donations have become less important. At IBM, in 1993 cash accounted for as much as 95% of total philanthropic giving; now it makes up only about 35%. But cash still matters. When Hank Paulson, now America’s treasury secretary, was boss of Goldman Sachs, he was persuaded to raise the amount that the firm chipped in to boost employees’ charitable donations. Now it is starting a philanthropy fund aiming for $1 billion to which the partners will be encouraged to contribute a share of their pay. No doubt that is good for the bank’s soul.
This passage is mainly about
选项
A、corporate culture.
B、corporate philanthropy.
C、corporate financing.
D、corporate image.
答案
B
解析
文章前三段以TNT公司为例,表明慈善事业对公司形象有好的影响,接着在第4-7段说明了企业慈善存在的几种趋势,最后一段提到现金捐助的重要性,全文多次出现philanthropy, philanthropic和charitable等字眼,由此不难判断B正确。
转载请注明原文地址:https://kaotiyun.com/show/MmiO777K
0
专业英语八级
相关试题推荐
Forhundredsofyears,farmershaveselectedandbredplantsandanimalstofavour,orbringout,characteristicstheydesired..
Antarcticahasactuallybecomeakindofspacestation—auniqueobservationpostfordetectingimportantchangesintheworld’s
YellowFeverItisclearthattomanypeopleintheUStheideaofagroupofforeignmusiciansundertakingaconcerttourof
A、therewassomethingwrongwiththegenerator.B、thepilotsoftheaircraftwentonastrike.C、therewasnoelectricalpoweri
WhichhasNOdirectrelationshipwiththefirstsettlementinAmerica?
Thatmanisanaggressivecreaturewillhardlybedisputed.Withtheexceptionofcertainrodents,noothervertebratehabituall
Supposeyouarelivinginaneighborhoodthatalreadyhasavarietyofstoresaround.Alargeshoppingmallisgoingtobebuilt
PrimaryColorsThemoviePrimaryColorsisaboutagrey-haired,gravel-voiced,doughnut-lovinggovernorfromaSouthernAmeric
HarrietBeecherStowe’sworksmainlyfocuson______.
WhencatastrophicfloodshitBangladesh,TNT’semergency-responseteamwasready.Thelogisticsgiant,withheadquartersinAmst
随机试题
经济基础是()
56岁妇女,绝经8年,出现阴道不规则流血1年,妇检:宫颈光滑,阴道黏膜菲薄,宫体稍大,软,活动良,附件(一)。经检查确诊为子宫内膜癌工期,首选治疗为
土地权属争议人的申请书应当载明的事项包括()。
防火阀的数量是:
下列各项中,属于非流动资产的有()。
个体工商户发生的下列支出中,在按“个体工商户的生产、经营所得”项目计算个人所得税时不得扣除的有()。
根据反不正当竞争法的规定,商业企业采取的下列促销措施中,属于不正当竞争行为的有()。
隋唐时期的文教政策不包括
交换机在接收整个帧后,开始转发数据帧的交换模式是()交换模式。
Iwantedtoknowwhenthey_______cometoseeme.
最新回复
(
0
)