首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
admin
2009-06-15
41
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46) Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47) He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48).
The Information Link means making sure the company responds quickly to people’s demands.(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50).
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/MsQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
WayneBenoWayneBenowasatrueoutdoorsman.Fishing,boating,hunting,walkingthroughthewoodswithhisthreedogs,Way
Jackpackedupallthethingshehadaccumulatedoverthelasttenyears
It’salmost5o’clock,timetoquit.
StepBackinTimeDoyouknowthatwelivealotlongernowthanthepeoplewhowerebornbeforeus?Onehundredyearsagot
AntsasaBarometerofEcologicalChangeAtpicnics,antsarepests.Buttheyhavetheiruses.Inindustriessuchasmining,
HowtoDoWellinExamsDonotunderestimatethepowerofrevisioninthedaysandhoursbeforeanexamination.Thecloseryo
ItcanbeinferredfromthefirstparagraphthateachbigcityinEurope.WhydopeoplethinkthatVeniceissogreat?.
TheMind-BodyConnectionsNormanCousinswasafamousAmericanmagazineeditor.In1964,hereturnedfromanoverseastripan
MotherNatureShowsHerStrengthTornadoes(龙卷风)andheavythunderstormsmovedacrosstheGreatLakesandintoTrumbullCounty
Holonyak’scolleaguesthoughthewouldfailinhisresearchonLEDsatthetimewhenhestartedit.HolonyakbelievedthatLEDs
随机试题
留存收益包括未分配利润和资本公积。
25岁初产妇孕足月,1年前有流产史,胎儿顺利娩出4分钟后,出现阴道暗红色间歇流血,约100ml,首先应考虑的原因是
A.对症下药、剂量安全B.全神贯注,语言得当C.全面系统,认真细致D.举止端庄,态度热情E.从诊治需要出发、目的合理医生在对病人进行体格检查时应做到
除了当场作出行政处罚的行政处罚以外,其他行政处罚应当适用一般程序。对违法行为调查终结,行政机关负责人应当审查调查结果,酌情可以分别作出的决定有()。
某运输公司为增值税一般纳税人,2016年10月发生如下业务:(1)购入运输用汽车5辆,取得的机动车销售统一发票上注明的税额为21.25万元。(2)为一般纳税人提供运输服务,取得不含税销售额260万元;提供装卸搬运服务,取得不含税销售额1
针对企业内部成员的公关活动被称为()。
下列关于人民代表大会的说法中,正确的是()。
文物单位接待游客要适度,文中举出的不适度的例子是()。以下选项最适合作本文标题的是()。
资本主义经济管理和社会主义经济管理都具有二重性。()
Parentsmightsay"honestyisthebestpolicy,"butwhenitcomestotalkingwiththeirownchildren,momanddadliesurprising
最新回复
(
0
)