首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinio
admin
2009-04-23
67
问题
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political pattern of life in many nations. That field includes advertising, promotional activities, and press contact. Public relations also exists at the same time in business with marketing and merchandising to create the climate in which all selling functions occur.
Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
In industry, public relations personnel keep management informed of changes in the opinions of various publics(that is, the groups of people whose support is needed): employees, stockholders(股东),customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior f the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
Public relations also play an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.
The successful public relations practitioner(从业者) is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.
选项
A、the methods of public relations
B、the activities of public relations
C、the functions of public relations
D、the definition of public relations
答案
D
解析
文章第一段指出了public relations的定义、重要性以及应用领域。由此可见,作者主要是在描述什么是public relations,故D符合题意。A.“公共关系的方法”在文中未提及;B.“公关的活动”在第三段中讲述;C.“公共关系的功能”在第二段中提及;均与题干不符。故排除。
转载请注明原文地址:https://kaotiyun.com/show/MvZK777K
0
大学英语六级
相关试题推荐
Therearesomestepsyoucantakeyourselftoavoidcatchingacold.Contrarytopopularbelief,coldsarenotcausedbyexposur
Manycountriesfaceasomewhatmoreseriouseconomicproblemsintheformofanunfavorabletradebalance(贸易逆差)withothernati
Manycountriesfaceasomewhatmoreseriouseconomicproblemsintheformofanunfavorabletradebalance(贸易逆差)withothernati
Whenyoubuylifeinsurance,youwantapolicythatfitsyourneedsatareasonablecost.Yourfirststepistodeterminehowmu
WewelcomeyouaboardtheEasternFlightandwilldoourbesttomakeyourtripcomfortableandenjoyable.Foryoursafetyandc
Togetyoufamilialwiththenewproductswedealin,wearesendingyou,byairmail,afullsetofpamphletsforyourreference
Youcaninsureallyourpropertyagainstlossbythetheft(偷盗)orfireduringyourstayinCanada.
Althoughthesefactorsarenotofprimeimportance,itismoredifficulttogetonwithpeoplewhenthereisamarkeddifference
LadiesandGentlemen,WelcometoLondonInternationalLanguageCenter.WeteachEnglishforboth【T1】______andbusinesspurpo
Theauthorcompares______oftheonlinesaletotheeffectofneutronbombattack.Thecostofgoodsdeliverybringsaboutthe
随机试题
可与乙胺嘧啶联合,用于预防和治疗耐氯喹的脑型疟疾(恶性疟疾)的是
茯苓丸的功效是()
混凝土的配合比应以质量比计,并应通过设计和试配选定。施工前应对所用的碎石或卵石进行碱活性检验,在条件许可时尽量采用没有碱活性反应的集料或采取必要的措施。( )
根据《期货公司风险监管指标管理试行办法》的规定,期货公司应当( )。
张某是家里的独生子,父母已经年过六十,还有一个上小学的女儿。2019年张某全年取得的工资薪金所得为300000元,缴纳保险和公积金32000元,缴纳女儿的学费20000元。张某与妻子约定由张某扣除子女教育费和赡养老人支出。下列说法正确的是()
对于一手个人住房贷款,商业银行最主要的合作单位是()。
一旦企业与银行签订周转信贷协议,则在协定的有效期内,只要企业的借款总数额不超过最高限额,银行必须满足企业任何时候任何用途的借款要求。( )
期末编制会计报表的依据是总分类账和明细分类账。()
“六三运动”
存储器是计算机系统中的宝贵资源,操作系统必须对有限的存储空间进行有效的管理。1.操作系统如何解决内存的分配、地址变换?2.动态重定位指什么?3.内存的扩充技术有哪些?
最新回复
(
0
)