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  3. The campaign staged by both BMW and Renault are to market The difference between BMW’s and Renault’s campaign is that

The campaign staged by both BMW and Renault are to market The difference between BMW’s and Renault’s campaign is that

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问题 The campaign staged by both BMW and Renault are to market
The difference between BMW’s and Renault’s campaign is that
选项 A、BMW’s emphasizes technological revolution more explicitly.
B、Renault’s proves to be more successful.
C、Renault’s provides more delicate messages than BMW’s.
D、BMW’s employs the metaphor of DNA while Renault’s doesn’t.
答案C
解析 本题问宝马和雷诺两家的营销计划的差别在于…。第三段第三句说"Renault’s message is more subtle．" subtle的意思是"微妙的"。"雷诺的营销计划比宝马提供了更微妙的信息"与此句相符，故正确。宝马更加清楚地强调技术进步：在技术进步方面作者并未对两家公司进行比较。雷诺的营销行动被证明更成功：文中只说他们采取了商业行动，但没有说他们成功与否。虽然宝马在营销中出现了差错，但没说造成影响，没有说它失败。宝马使用了DNA作暗喻，而雷诺没有：两者都使用了这种暗喻。
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