首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
admin
2015-05-12
66
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C7】
选项
A、like
B、to
C、as
D、with
答案
C
解析
习惯搭配。such as例如。
转载请注明原文地址:https://kaotiyun.com/show/MzMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reactionstopeoplewhobroke_________normsonlysli
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
随机试题
下列各项中税务机关可以采取预防保全措施的是()。
闪点是指液体挥发出的蒸汽在与空气形成混合物后,遇火源能够闪燃的最高温度。()
下列各句表述错误的一项是()
A、龈袋B、骨上袋C、骨下袋D、复合袋E、复杂袋袋底位于牙槽嵴根方的牙周袋称为
不合理用药的常见不良反应后果有()
教师专业化应符合的条件有【】
学习马克思主义哲学的根本目的在于()。
2013年10月10日,爱丽丝.芒罗(AliceMunro)获得2013年诺贝尔文学奖,瑞典学院给出的颁奖词是:“当代短篇文学小说大师”。由此爱丽丝.芒罗也成为了诺贝尔文学奖历史上的第13位女性。芒罗是()国家人。
【B1】【B8】
A、Warsornaturaldisastersmakethemlosetheirfamilies.B、Theywanttohelptheirfamiliescamenoughmoneytosurvive.C、The
最新回复
(
0
)