For each recording, decide what the speaker’s opinion on introducing new products into the market is. Write one letter(A-H)n

You will hear another five recordings.
For each recording, decide what the speaker’s opinion on introducing new products into the market is.
Write one letter(A-H)next to the number of the recording.
Do not use any letter more than once.
After you have listened once, replay the recordings.
You have 15 seconds to read the list A-H.
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Now listen, and decide what the speaker’s opinion on introducing new products into the market is.
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Eighteen
Woman: I always make a list of the products that will compete with my invention. Comparing my product’s strengths and weaknesses with those of my closest competition can make me get a good idea of the marketing challenges I face. Also, I examine how these companies market their products, including the media they use and the message their sales literature contains.
[pause]
Nineteen
Man: Well, I just look for a group that can afford my product and most likely needs it. And I check the demographics of my competition and look for industry demographic statistics for comparative information. By focusing my marketing efforts on a specific segment of the population, I can increase the likelihood of sales because I’m targeting those mostly likely to buy my product.
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Twenty
Woman: As a matter of fact, I was speaking of creating packaging and promotional materials that would reflect the character of my products and my target market. I believe a successful brand strategy increases sales by making the product visible and accessible to the people most likely to buy the product.
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Twenty-one
Man: Well. I have tried several different marketing methods, like door-to-door sales and telephone. Since more and more people are browsing Internet more than before, I finally realise it’s a great idea to take advantages of Internet to market my products. And now, I have a professional-looking website, where people can buy my products. And it turns out great: this website helps me attract a lot of customers.
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Twenty-two
Woman: Before the full product launch, I simply show marketing material to prospective customers and gauge their reaction to the content, message and whether they would be likely to purchase my product based on the information. And I also have those prospective customers test the product’s features and then ask them if they are willing to purchase it at my price.
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Now listen to the recordings again.
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That is the end of Part Two.
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