首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Brazilian children usually have lunch at school. B、Brazilian watch television a lot. C、Brazilians are normally very busy, so t
A、Brazilian children usually have lunch at school. B、Brazilian watch television a lot. C、Brazilians are normally very busy, so t
admin
2011-01-10
64
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Brazilian children usually have lunch at school.
B、Brazilian watch television a lot.
C、Brazilians are normally very busy, so they prefer simple lunch.
D、Some of the Brazilian worker will go home for lunch.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/NQcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Theexaminerfailedsomecandidates,and15ofthembeingstudentswithoutworkexperience.
Themanagerjust______hisresignationtotheboardmeetingyesterdayandtodayanotheronetookhisplace.
Inthesecondhalfofeachyear,manypowerfulstormsareborninthetropicalAtlanticandCaribbeanseas.Of【C1】______,onlya
Ifthebatik’sstatementagreeswithmybankbalance,itdoesnotfollowindisputablythatthebalanceiscorrect.
"Whatdoesthemiddlemandobutaddtothepriceofgoodsintheshops?"Suchremarksareaimedattheintermediateoperationsb
TheAustrianmanufacturingindustryconsistsofafewlargeorganizations,manyofwhichoperateundergovernmentauspices.
MemoryBrainsaredifferentfromcomputers,buttheanalogycanbehelpful.LikethePConyourdesk,yourmindisequippedw
Tothecasualobserver,dustseemstoactinatotallyrandomfashion,movingaboutchaoticallywithoutfixeddirection.
Whenastudyreleasedearlierthisyearlinkedsleepingpillstoanincreaseincanceranddeathrates,morethanafewinsomnia
Drunkendriving—sometimescalledAmerica’ssociallyacceptedformofmurder—hasbecomeanationalepidemic.Everyhourofevery
随机试题
自我修养法:在()引导下学生经过自觉学习、自我()和自我行为调节,使自身品德不断完善的一种重要方法。基本要求:培养学生自我修养的兴趣与()性;指导学生掌握修养的();(
上路行驶的机动车未随车携带身份证的,交通警察可依法扣留机动车。
A.格列吡嗪B.甲苯磺丁脲C.二甲双胍D.氯磺丙脲E.阿卡波糖易引起乳酸血症的药物是
【背景资料】某段铁路路基工程,主要施工内容有路堑土石方开挖、路堤填筑及附属工程。其中,路堑段长度140m,地面最大横向坡度1:10,路堑开挖最大深度20m;路堤地基处理设计采用铺设一层土工合成材料加筋垫层;路堤邻近营业线一侧支挡设计采用扶壁式挡土
以下说法中,不正确的是()。
(2017年聊城)教师对学校或者其他教育机构侵犯其合法权益的,或者对学校或者其他教育机构作出的处理不服的,可以向教育行政部门提出申诉,教育行政部门应当在接到申诉的一定期限内做出处理。这个“一定期限”是指()
中国共产党领导的革命和建设的实践,是()形成的实践基础。
简述法起源的一般规律。
有如下类定义:classBag{public:Bag();//①voidSetSize(strings);/
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
最新回复
(
0
)