首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The business is established in all major world markets. B、The brand name or names are international. C、The business has a glob
A、The business is established in all major world markets. B、The brand name or names are international. C、The business has a glob
admin
2017-12-31
82
问题
Good morning, everyone. I’m going to give a brief summary of the transition from export marketing to global marketing. Basically, there are three phases in this transition. These are: export marketing, international marketing, and global marketing.
Let’s describe the first phase, which is export marketing. Export marketing has four main characteristics. First, with export marketing there is home-based production and home-based management. Secondly, there is direct selling to the export markets. Next, it’s common to use agents and distributors. Finally, it’s possible that there arc sales centers in overseas markets. Overall, the investment costs are low with export marketing because almost everything, especially production and management, is still centered on the home base.
Now let’s look at the second phase, international marketing. Here I identify three main characteristics. The first is that production has expanded to overseas markets. This is very important. Next, there is local management. This means you have local cost centers, individually responsible for making a profit. Finally, there is much more local employment of staff and management. Altogether, this means there is more investment, so investment with international marketing is high.
Now we come to the third phase, which is global marketing, with at least four main characteristics. The most important is that the brand name, or brand names, are international, like IBM or Coca-Cola. Secondly, the business is established in all major world markets. This means, and this is the third point, that the business has a global identity. Next, the business has cost centers in all major markets. The fourth and final point is that the production is often complex, with parts made and transported all over the world between various centers. An example here is a laptop, where perhaps the chips, the circuit board, the case, the screen, the packaging, the documentation, are all made in different locations around the world. Maybe Singapore, Brazil, Italy or South Africa. The result is that the global marketing phase involves very high levels of investment, higher than the other two phases.
That is a good summary of the stages between export marketing and global marketing. Does anyone have any questions or need clarification on any point?
Question No. 16 What’s the main topic of this talk?
Question No. 17 Which of the following is TRUE with the phase of export marketing?
Question No. 18 What do we know about the phase of international marketing?
Question No. 19 What is the most important characteristic of global marketing?
Question No. 20 Which of the following phases involves the highest levels of investment?
选项
A、The business is established in all major world markets.
B、The brand name or names are international.
C、The business has a global identity.
D、The business has cost centers all over the world.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/NSSO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
ThinkTwice:It’sAllRightAlegendaryfigureinmusichistory,Dylan,bornin1941,is【C1】________oneofthemostinfluent
下面你将听到的这段讲话,主题是香港廉政公署和国际刑警组织如何共同合作打击贪污。DistinguishedGuests,LadiesandGentlemen,Firstofall,Iwishtocongratulatethe
A、Theaveragedisposableincomeislowerintheregion.B、TheGDPishigherintheregion.C、Thecostsofoperatorsarelowerdu
A、20%.B、15%.C、10%.D、9%.C根据题干要求可从原文中找到全球旅游业和GDP(国内生产总值)之间的关系。原文第一句提到“Globaltourism...represents10percentofworldGDP...”,
A、Thegrowingcrisisofinadequateretirementpensionsforthefuture.B、Theproblemofprovidingadequatemedicalcareforthe
Ingeneral,oursocietyisbecomingoneofgiantenterprisesdirectedbyabureaucraticmanagementinwhichmanbecomesasmall,
A、Saturday’sgame.B、Michigan’sdefense.C、Pulledligament.D、Gettingintothecoach’soffice.A
Goodafternoon,folks.Today’sdiscussiontopicis"OnlineShopping".Withonlytwoweekstogo【C1】______,buyingpresentsisa
Inwordformation,theword"______"isdifferentfromtheotherthree.
随机试题
24g铁粉和12g硫粉混合加热,再加入足量的盐酸,产生气体的质量是()。
热烧伤导致的病理改变取决于
风湿热诊断标准中,下列属主要表现的是
A.燥湿化痰,降逆止呕B.清肺化痰,润肺止咳C.燥湿化痰,祛风止痉D.清肺化痰,润肠通便E.温肺化痰,利气散结半夏的功效是
甲公司在与乙公司交易中获得由乙公司签发的面额50万元的汇票一张,付款人为丙银行。甲公司向丁某购买了一批货物,将汇票背书转让给丁某以支付货款,并记载“不得转让”字样。后丁某又将此汇票背书给戊某。如戊某在向丙银行提示承兑时遭拒绝,戊某可向谁行使追索权?(卷三2
某企业预计明年需购进甲产品128000件,企业每次的订货费用为50元,甲产品的年单位变动储存成本为20元,则预计明年甲产品经济订货量下相关存货总成本为()元。
根据税收征收法律制度的规定,下列情形中,税务机关有权核定纳税人应纳税额的有( )。
社会主义三大改造是指中华人民共和国成立初期,中国共产党在全国范围内组织的对于农业、手工业和资本主义工商业进行的社会主义改造。在社会主义改造基本完成后,中国共产党的中心任务是()。
商业银行信贷风险补偿机制主要有哪些措施?
下图是在一台主机上用sniffer捕获的数据包。请根据图中信息回答下列问题。如果sniffer启用了下图所示的过滤器“example”后,在该主机上使用浏览器成功地访问了http://it.nankai.edu.cn,那么sniffer是否可以捕获
最新回复
(
0
)