首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered th
admin
2011-01-26
54
问题
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’ s market position.
When a packaging expert explained that be was able to multiply the price of hard sweets by $ 2.5, from $1 to $ 2.5 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can’ t be used for anything but stuffing the garbage can.
Consumers are concerned about the changes in package size, mainly because ______.
选项
A、they hate to see any changes in things they are familiar with
B、the unit price for a product often rises as a result
C、they have to pay for the cost of changing package sizes
D、this entails an increase in the cost of packaging
答案
B
解析
从文中第一段Senator描述的包装变化,net weight declined,without any reduction in price,可以看出包装变化后,消费者所要支付的价钱相对增加,这才是消费者关心包装变化的原因。
转载请注明原文地址:https://kaotiyun.com/show/NTBO777K
0
考博英语
相关试题推荐
Youwillhearadialogueonakitchenfire.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.Afteryo
Lookatthenotesbelow.Someinformationismissing.Youwillheartwopeopletalkinghowtochairameetingthroughaphone.F
EmilystartedworkingforthecompanyEmily’smainaimfornextyearisto
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30),markoneletter(A,B,orC)forthecorrectanswer
YouareattendingaconferenceintheUSAnextweekandwillneedsecretarialhelpduringthetripasyourPAisawayonholiday
•Lookatthechartbelow.Itshowstheaveragesharepricesofeachmonthofthreecompaniesduringaneight-monthperiod.•
Questions6-10•Lookatthefollowingmembersofacompany.Itshowsdifferentjobsandposition.•Forquestions6-10,d
Lookattheleafletbelow.Itshowsalistoftalksorganisedbyamarketingassociationforitsmembers.Forquestions6-10,de
随机试题
下面程序的运行结果是()。for(i=3;i
不受委托进行的评估是指评估者吐于自身的()的需要而对某项政笫所进行的评估。
患者,女性,28岁。咳嗽2个月,干咳为主,有午后低热,月经不规律。胸片示右上肺淡片状阴影。为进行诊断,进行了PPD试验。一般情况下,大咯血时首选的药物是
根管预备时,容易出现的错误中不包括
血液运行所依赖的生理功能有()
具有护理专业硕士研究生学历人员在申请执业注册证明时,在教学医院或综合医院完成临床实习,其时限至少为
工程量清单计价模式是指按照国家统一的工程量计算规则,工程数量采用()的形式计算工程造价的方法。
儿童在听了科尔伯格的道德两难故事“海因茨偷药”后,认为海因茨不应该去偷药,因为如果人人都违法去偷东西的话,社会会变得很混乱,这些儿童的道德水平处于()。
根据下列资料,回答下列问题。某市第五次人口普查报告中关于外出人口受教育程度的统计外出人口中大专及以上程度的人口占到了()。
(2009年上半年)Perfect项目计划08年12月5日开始进入首批交付的产品测试工作,估算工作量为8(人)×10(天),误差为2天,则以下(26)理解正确(天指工作日)。
最新回复
(
0
)