首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to p
admin
2010-11-27
74
问题
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1)_____ a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2)_____ promotion. By going online, companies can communicate instantly and directly with prospective customers. (3)_____ on the World Wide Web includes advertising, sponsorships, and sales promotions (4)_____ sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5)_____ $300 million.
Effective online marketers don’t (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____.
A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, uses its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20)_____ and helped the company know its customers better.
选项
A、devastate
B、designate
C、cultivate
D、confirm
答案
C
解析
动词辨析。devastate意为"破坏,毁灭";designate意为"委任";cultivate意为"培养";confirm意为"证实,确定"。根据上下文,此处所选动词和create并列,cultivate为最佳选择,意为培养顾客对产品的忠诚度。
转载请注明原文地址:https://kaotiyun.com/show/NVZ4777K
0
考研英语一
相关试题推荐
Youaregoingtoreadalistofheadingsandatextabouthistoryrelevanttoourdailylives.Choosethemostsuitablefromthe
Youaregoingtoreadalistofheadingsandatextabouthappiness.ChoosethemostsuitableheadingfromthelistA—Fforeach
HereintheU.S.aprojectofmovingthegovernmentafewhundredmilestothesouthwestproceedsapace,underthesupervisiono
Whatisimpliedinthefirstsentence?Whenmentioning"Quakerwomen"(Para.2),theauthoristalkingabout______.
AccordingtoAnneKrueger,long-termgovernmentprotectiongiventosteelcompanies______.TheU.S.integratedsteelcompanies
Accordingtothetext,theauthor’sattitudetowardJohnHoodisoneof______.Towhichofthefollowingstatementswouldthe
Whatisimpliedinthefirstsentence?ThebasicprobleminJapanesepoliticsaspointedbythewriterliesin______.
Sometimeswehavespecificproblemswithourmother;sometimes,lifewithhercanjustbehardwork.Iftherearedifficultiesi
Sometimeswehavespecificproblemswithourmother;sometimes,lifewithhercanjustbehardwork.Iftherearedifficultiesi
Theprimarypurpose,ofthepassageisto______Accordingtothepassage,theroleoftheflowrestrictioninaheatpumpisto
随机试题
卵泡发育的过程中,不包括以下哪项
急性胰腺炎时,血清淀粉酶变化的特点,下列哪项不正确()
枳术丸的功用是
既含蟾酥又含雄黄的中成药有()。
某公司承建一滨海电厂的输煤系统改扩建工程,该电厂要求输煤系统能尽快投入生产,因此该工程工期非常紧张。施工单位按业主要求编制施工组织设计并加快施工速度,昼夜赶工,按合同要求施工内容已全部完工,并进入试运转的尾声。为了下一步顺利进行竣工验收的检查工作
一般认为,基金起源于()。
多样化投资分散风险的风险管理策略行之有效的前提条件是()。
根据合伙企业法律制度的规定,有限合伙人的下列行为,不视为执行合伙事务的有()。
设A为m阶实对称矩阵且正定,B为m×n实矩阵,BT为B的转置矩阵,试证:BTAB为正定矩阵的充分必要条件是r(B)=n.
Here______apen,afewenvelopesandsomepaperforyou.
最新回复
(
0
)