首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2014-03-22
34
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and【B1】______interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines【B2】______reach special sections of the market. The cinema and【B3】______radio are useful for local market. Television, although more expensive, can be very【B4】______. Public notices are fairly cheap and more【B5】______in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no【B6】______that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up【B7】______by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to【B8】______the selling price, it is clear that it is the customer who pays for advertisement. However, if large-scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is【B9】______, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they【B10】______its value to them.
【B9】
选项
答案
shrinking
解析
由空格前的is可推测,本处应填一个形容词构成系表结构或者填一个动词的ing形式。由空格所在句的上一句中When the market is growing,advertisement…可知,本处应填一个动词的ing形式,与上一句的growing相呼应。shrink意为“萎缩;缩水”。
转载请注明原文地址:https://kaotiyun.com/show/Nj17777K
0
大学英语六级
相关试题推荐
It’sasimplecalculus,kidsandmoney:Frombirthuntilcollegegraduation,childrenconsumedollarslikethey’rechickennugge
A、Shegotseriouslyill.B、Shewasknockeddown.C、Shefelloverandhurtherself.D、Shewashitbyacar.C事实细节题。短文开头提到,讲话者运动队上
Aschoolisbeingaskedtoapologizetothefamilyofaboyitprosecutedfortruancy.Theboywas【C1】______ashaving"schoolp
ThesignsofAmericaninfluenceonCentralAmericaareeverywhere:McDonald’sandKFC,moviesandclothes.Lesseasyto【B1】_____
A、Theywilltakeamorepassiverole.B、Theywillbeslowtoadapttochanges.C、Theywillbeopentonewexperiences.D、Theywi
A、HewasborninSpain.B、HegrewupinEngland.C、HespenthisteenyearsinLondon.D、HewenttoacollegeintheUSA.A由对话中男士
Graduationspeechesareabitlikeweddingtoasts.Afewarememorable.Theresttendtotriggersuchthoughtsas,"WhydidIwe
Alcoholhasapeculiarrelationshiptohappiness.Wedrinktocelebrate,butbecausealcoholworksasadepressant,itendsupd
随机试题
对处于创业期和拓展期的新兴公司进行资金融通的业务属于投资银行的()
血液的正常pH值范围是
决定腺垂体促甲状腺激素的主要因素是
招标人与中标人签订合同后( )个工作日内,招标机构应当向中标人和未中标的投标人返还投标保证金。
保证项目可行的条件有()。
《国境卫生检疫法》及其实施细则所称“国境口岸”是指设在陆地边境和国界江河的港口、机场、车站、陆地边境和国界江河的关口。( )
下列属于国内生产净值与国民收入差别的是()。
叙述视角是指叙述语言中对故事内容进行观察和讲述的特定角度。其中,内视角指的是叙述者只借助某个人物的感觉和意识,从他的视觉、听觉及感受的角度去传达一切,叙述者等同于该人物本身,即叙述者所知道的同该人物知道的一样多。 根据上述定义,下列反映了内视角的是:
下列网络管理协议中不能跨越网络层的是
用GHz来衡量计算机的性能,它指的是计算机的___________。
最新回复
(
0
)