首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
admin
2016-04-30
41
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
In the third paragraph, by "biological orthodoxy", the author means _____.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://kaotiyun.com/show/NjG7777K
0
大学英语六级
相关试题推荐
A、Tofindabettersciencejournalinthelibrary.B、Nottomissanychancetocollectusefulinformation.C、Tobuythelatesti
It’smyhonortobeheretonight.OurorganizationiscalledtheNoiseAbatementSocietythatmonitorsandtriestodealwit
It’smyhonortobeheretonight.OurorganizationiscalledtheNoiseAbatementSocietythatmonitorsandtriestodealwit
Karaokemayneverbethesame,thankstoresearchbeingpresentedinNashvilledetailingthelatestfindingsineffortstocreat
Karaokemayneverbethesame,thankstoresearchbeingpresentedinNashvilledetailingthelatestfindingsineffortstocreat
Onecalledherbossa"bitchfromhell"whileanotheradmitted"lyingthroughhisteeth"atinterview.BoththeBritishjobapp
随机试题
ThoseWhoRideonTwoWheelsIntheUnitedStatestherearesixmilliontennisplayersandtwelvemilliongolfers.Thesefig
在下列何种情况下,申请专利的发明或实用新型不具有新颖性?()
房地产经纪收费的主要方式是()。
岩土工程详细勘察,在考虑地基变形计算深度时,有关有效勘探孔深度的说法正确的为()。
建设工程民事纠纷的处理方式包括( )。
个人教育贷款包括()两类产品。
下列关于可赎回债券的说法中,错误的是()
夸美纽斯的自然适应性原则最主要的是指教育要遵循______的普遍规律。()
辛亥革命时期,资产阶级革命派的阶级基础是()
从原系统迁移至新系统后,公司信息部的哪项工作极大地减少了?请用50字以内文字说明。要实现访问控制1和访问控制2,还需从客户端获取什么信息?请分别用50字以内文字说明。
最新回复
(
0
)