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  3. What is important when...? Setting price - Costs - Demand - -

What is important when...? Setting price - Costs - Demand - -

admin2016-09-23  24
问题 What is important when...?
Setting price
- Costs
- Demand
-
-
选项
答案For a start, when setting price, we should take costs into consideration, which consist of variable costs and fixed costs. We should set price according to our costs, rather than compete blindly. Reasonable price also helps to build brand loyalty. Customers will keep using our products when our price is lower than our competitors. Besides considering costs, we should also pay the same attention to consumers’ demand. Demand and supply are just like regulators, which can influence our price. When demand goes down, the price should be set lower, and vice versa. Finally, it’s also important to take customers’ perception of price into account, because some people think a higher price signals higher quality. So they take price as a measurement for product quality.
解析     本题需要发言的主题是“设定价格”。根据已有的要点1“Costs成本”，可以联想到结合成本进行合理定价才能建立品牌忠诚度(build brand loyalty)。根据已有的要点2“Demand需求”，可以联想到供求关系是价格的调节因素(act as a regulator)。另外我们还可以补充一些回答的要点，例如，Customers’price perception客户的价格观念，应针对不同的观念采取不同的解决方式(takedifferent solutions)；再如，Rival’s price竞争对手的价格，了解对手的价格有助于快速提高市场占有率(gain market share quickly)。
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