首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
admin
2009-06-15
46
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(1) Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(2) He created clothes to match people’s wants: the style is casual; the colors and patternsare bold; and the quality is excellent.
The system link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(3)
The Information Link means making sure the company responds quickly to people’s demands. (4) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(5)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In 9ther words, Benetton’s clothes are made to order.
选项
答案
F
解析
线索:空格前句句意。空格前句说“Benetton在制作衣服之前先获取有关顾客喜欢什么,不喜欢什么的信息”,该句隐含之意就是“将按照顾客的喜好来制作衣服”,而这与F“换句话说, Benetton的衣服是定做的(也就是根据顾客的需要生产,而不是随意生产的)”的内容表述一致。考点:句意逻辑的发展。
转载请注明原文地址:https://kaotiyun.com/show/NvGd777K
本试题收录于:
职称英语综合类C级题库职称英语分类
0
职称英语综合类C级
职称英语
相关试题推荐
MigrantWorkersInthepast20years,therehasbeenanincreasingtendencyforworkerstomovefromonecountrytoanother.
VibratingRubberCellphonesVibratingrubbercellphonescouldbethenextbigthinginmobilecommunications.Theyallowpeople
Ecosysteml、Theword"ecosystem"isshortforecological(生态的)system.Anecosystemiswherelivingcreaturesexpandwithina
A.reducetrafficjamsB.spendmoremoneyC.drivearoundD.travelregularlyE.gobybusF.encouragemoreprivatecarsThe
ThetiesymbolizesalloftilefollowingexceptWhobroughttheFrenchmen’sneckweartoBritain?
Heenduredgreatpainbeforehefinallyexpired.
TheAmericanFamilyIntheAmericanfamilythehusbandandwifeusuallyshareimportantdecisionmaking.Whenthechildrenare(5
PuttingPlantstoWorkUsingthepowerofthesunisnothingnew.Peoplehavehadsolar-poweredcalculatorsandbuildingswi
Herregularprimarycaredoctorsetasidehercomplaintswithasmile.
Europa’sWateryUnderworldEuropa,oneofJupiter’s63knownmoons,looksbrightandicyonthesurface.Butappearancescan
随机试题
一个完整的计算机系统应包括()系统和软件系统。
直肠上、下静脉丛在何处互相交通:
A.基底节出血B.中脑出血C.脑桥出血D.小脑出血E.蛛网膜下腔出血
全面建成小康社会、实现中华民族伟大复兴的中国梦,全面深化改革、完善和发展中国特色社会主义制度,提高党的执政能力和执政水平,必须全面推进依法治国。依法治国的总目标是建设中国特色社会主义法治体系,建设社会主义法治国家。关于依法治国,下列说法错误的是哪一项?(
根据《生产安全事故报告和调查处理条例》,某生产安全事故造成5人死亡,1亿元直接经济损失,该生产安全事故属于()。
以下关于个人所得税中财产租赁所得的说法中,不正确的有()。
旅游者要求转递的物品中有食品时,导游人员应婉言拒绝,请其自行处理。()
某教师在讲解“鸟适于飞行的形态结构特点”时,通过展示鸟的骨架标本。来帮助学生理解概念。该教师的做法遵循的教学原则是()。
下面关于测试的说法错误的是(37)。(2008年5月试题37)
A.consciousB.InsteadC.tricksD.MoreoverE.actualF.exceededG.backwardH.tipsI.sticktoJ.persevereK.consequences
最新回复
(
0
)