The respondent works on ______.

A: Excuse me, I’m sorry to bother you, but would you have time to answer a few questions?
B: What’s it about?
A: We’re doing some market research for a new television channel starting in two years’ time.
B: OK, why not?
A: Lovely, we’ll just work through this form. And if we could start with some personal background information.
B: Sure.
A: Right, if I could just have your age...
B: 35.
A: Right, great. And your job?
B: Systems analyst, but for the form I don’t know whether it would count as professional or business or what.
A: What do you think?
B: OK, it’s more like business.
A: Fine. And would you mind my asking about your salary? Or we can leave it blank.
B: No, I don’t mind. It’s 40,000 a year.
A: Thank you. Right... about your current watching habits... , what would you say is your main reason for watching TV?
B: Well, at work I tend to read for information and what have you, so I’d say that with TV it probably just helps me relax and unwind.
A: Fine. And how many hours a day on average do you watch TV?
B: Not a lot really... I should say just over an hour.
A: So what are the two main times of the day that you watch TV?
B: Well, a little around breakfast time and then it tends to be really late eleven or even midnight— when I’ve finished work.
A: And what sort of programmes do you go for?
B: Some news bulletins but I also really like to put my feet up with some of the old comedy shows.
A: Fine. And turning to the new channel... , which type of programmes would you like to see more of?
B: Well, I certainly don’t think we need any more factual programmes like news and documentaries. I think we need more about things like local information... , you know, providing a service for the community. And in the same vein, perhaps more for younger viewers... , you know, good quality stuff.
A: Ah ha. And if you had to give the new directors some specific advice when they set up the channel, what advice would you give them?
B: I think I’d advise them to pay a lot of attention to the quality of the actual broadcast, you know, the sound system. People are very fussy these days about that and in general I think they ought to do lots more of these kinds of interview, you know, talking with their potential customers.
A: Oh, I’m glad you think it’s valuable!
B: Certainly... yeah.
A: Good. OK, this will be a commercial channel of course, but how often do you think it is tolerable to have adverts?
B: Well, out of that list I’d say every quarter of an hour. I don’t think we can complain about that, as long as they don’t last tot ten minutes each time !
A: Quite. And would you be willing to attend any of our special promotions for the new channel?
B: Yes, I’d be very happy to, as long as they’re held here in my area.
A: OK, I’ll make a note of that. And finally, may we put you on our mailing list?
B: Well, I’d prefer not... , except for the information about the promotion you mentioned.
A: Can I have your name and address?
B: Of course ... here’s my card.
A: Oh, lovely... , and thank you very much for your time and we look forward to seeing you.
B: Yes, indeed. Urn, thanks.