2. 外语
  3. In this part of the test you are asked to give a short talk on a business topiC．You have to choose one of thetopics from the two

In this part of the test you are asked to give a short talk on a business topiC．You have to choose one of thetopics from the two

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问题    In this part of the test you are asked to give a short talk on a business topiC．You have to choose one of thetopics from the two below and then talk for about one minute. You have one minute to prepare your ideas.
    A  WHAT IS IMPORTANT WHEN?
    DESCRIBING COMPANY PERFORMANCE
    ACCURATE FIGURES
    VIVID GRAPHS
    REASONABLE ANALYSIS
    B  WHAT IS IMPORTANT WHEN?
    EXPLORING A NEW OVERSEAS MARKET
    MARKET RESEARCH
    ADVERTISING CAMPAIGN
    CROSS-CULTURAL COMMUNICATION
选项
答案A: When giving presentation on company performance, I think it is important to give accurate figures to describe the result or achievement which gives the audience a direct impression of how well the company has been. To illustrate the result, I hold that vivid graphs can turn figures into a more easily understood form, so offering proper graphs is a second important aspect when describing performance. The third thing is to offer a reasonable analysis, which interprets the changes and the causes of the performance. B： I think there are three important things when exploring a new overseas market. The first one is market research，which reveals the potential customers，possible competitors and SO on. The second thing is to launch a good advertising campaign，so as to improve brand awareness among the target customers. The third thing is effective cross—cultural communication，which helps to set up a friendly image of the products.
解析
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本试题收录于： BEC初级口语题库BEC商务英语分类
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