首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
admin
2015-05-12
39
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C17】
选项
A、When
B、Before
C、If
D、Why
答案
C
解析
结构搭配。本句是虚拟条件句,对现在情况的假设。
转载请注明原文地址:https://kaotiyun.com/show/NzMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
LeonarddaVinci,thefamousItalianpainter,wasalsodistinguishedforhiscontributionstoarchitecture.
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
随机试题
“主病之谓君,兼见何病,则以佐使药分治之,此制方之要也”语出()(2004年第51题)
对急性胰腺炎的治疗下列哪种措施不恰当
子官脱垂湿热型,其治疗应选
某男,45岁,时发胃脘胀痛,窜及两胁,得嗳气或矢气则舒,情绪郁怒则加重,伴胸闷食少,排便不畅,苔薄白,脉弦,医师诊为气滞型胃脘痛,宜选用的成药是()。
甲公司与乙公司签订的融资租赁合同约定:甲公司向丙公司购买一台大型医疗设备,出租给乙使用。租期为10年,总租金10亿元人民币,乙公司首付2亿元,剩余8亿元于每年1月1日支付8000万元。租赁的第四年元旦,因强烈地震,该医疗设备全毁,乙不能修复,也不能寻找替代
南宋人宋慈写的《洗冤录》是我国第一部系统的法医学著作,比西方早()年。
MMPI基本量表中共有14个分量表。其中属于效度量表的是()。
一项调查发现,拥有平板电脑人数最多的班级,也是计算机成绩最好的班级。因此可得出结论:利用平板电脑可以提高学生的计算机成绩。下列哪项如果为真,最能加强上述结论?()
极限=________.
关于计算机病毒的传播途径,不正确的说法是
最新回复
(
0
)