首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What is lacking in North America’s retail industry? What is the major feature of the new retail programs?
What is lacking in North America’s retail industry? What is the major feature of the new retail programs?
admin
2022-07-24
102
问题
What is lacking in North America’s retail industry?
What is the major feature of the new retail programs?
W: Canadians love to shop. Yet there seems to be a growing gap between what consumers are looking for and what the retailers are delivering. How are Canadian retailers meeting consumers’ expectations?
M: Recent surveys show that consumers are somewhat disappointed with retail offerings in North America not just in Canada. There is too much sameness in product offering and shopping experience. The new customer who is 25 or younger has grown up with a laptop at school, high speed internet and gaming. They expect to be able to seamlessly shop multi-channel in store, on the web, over the phone. Right now, those channels are really isolated. They are not connected as well as they could be. Some retailers are rising to the challenge and some are being left behind.
W: If a retailer is following behind, what’s the first thing it should do to catch up?
M: Sort out what type of retailer to be. Retailers have two options in the market place, either they have to be extremely efficient and focus on price or they have to offer a fantastic customer experience that specialized to the customers’ needs. The middle is no place to be.
W: Customers get frustrated when they revisit a store and nobody knows them. How can they get more recognition?
M: There is a new way of retail programs that emphasize customers’ centricity. That’s where you, as a consumer, provide your personal profile to a retailer, and they use it to help you. At a clothing store, for instance, a sales person would access your whole purchase history and color preferences on a hand held device. Your experience builds on your previous purchase. Consumers want more personalized help. They want to know they are buying exactly what they need. Is this the freshest product? Is it the most current fashion? More and more building loyalty has less to do with giving out rewards and more to do with the experience.
选项
A、Customer-centered.
B、Reward-motivating.
C、Customer data-collecting.
D、Loyalty-building.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/OBPd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
______hotweathermaycauseserioushealthproblemsassociatedwithairpollution?______reducingexposuretoairpollutioncan
Whatdoboththeoriesassumetobetrue?Whatisthebasicdifferencebetweenthetwoclassesoftheories?
Tostartanewbusiness,youshouldfirst______.
Forachild,happinesshasamagicalnature.Iremembermakinghide-outsinnewly-cuthay,playingcopsandrobbersinthewoods
Inrecentyears,therehasbeenasteadyassaultonsaltfromthedoctors:Saltisbadforyou—regardlessofyourhealth.Politi
Inrecentyears,therehasbeenasteadyassaultonsaltfromthedoctors:Saltisbadforyou—regardlessofyourhealth.Politi
Therearetwobasicwaystoseegrowth:oneasaproduct,theotherasaprocess.Peoplehavegenerallyviewedpersonalgrowtha
Complainingaboutfaultygoodsorbadserviceisnevereasy.Mostpeopledislikemakingafuss.Butifsomethingyouhavebought
Complainingaboutfaultygoodsorbadserviceisnevereasy.Mostpeopledislikemakingafuss.Butifsomethingyouhavebought
随机试题
巨大儿
既能生津止渴,又能消肿排脓的药物是()
关于队列研究,下列哪项是正确的
计算机最主要的工作特点是()。
2012年7月1日,北京的最高气温达到35摄氏度,该数据属于()。[2012年初级真题]
关于抽样检验的描述正确的是()。
根据以下资料,回答问题。“十五”以来,广东省的产业集群发展迅速,特色产业基地已成为广东省经济持续高速增长的新亮点。据统计,2006年广东省特色产业基地工业总产值达4930亿元,约占全省工业总产值的10%;基地的高新技术产品产值1650亿元,占全省
Readingaloudandsilentreadingaretwodifferenttypesofreadingpractice.Eachhasafunctionintheteachingofreadingand
关于运动和静止的辩证统一关系,下列选项表述正确的是()
A、Useofcomputersinbanks.B、Conveniencesbroughtaboutbycomputersinbusiness.C、Significanceofautomationincommerciale
最新回复
(
0
)