Write on the Answer Sheet a composition of about 400 words on the following topic. Bike-sharing has become a new fashion in C

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问题    Write on the Answer Sheet a composition of about 400 words on the following topic.
   Bike-sharing has become a new fashion in China. With a small deposit or no deposit at all, pedestrians looking for a lift can take out their smartphones, unlock a bike parked nearby, and hop on for a ride. However, while bike-sharing has brought many benefits, there are problems to face. Write an essay on how to ensure sustainable development for bike-sharing startups (创业公司).

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答案 How to Ensure Sustainable Development for Bike-sharing Startups China, referred to as "the kingdom of bicycles" , prides itself on the boom of bike-sharing industry in recent years. With big-name bike-sharing service providers such as Mobike and ofo taking the lead, more than 70 other companies rushed to grab a share of the market. As a result, major cities in China have experienced a phenomenal growth in the number of shared bikes. However, after a period of explosive expansion, the bike-sharing fad is cooling-off, with bike-sharing startups struggling to survive and some companies even squeezed out of the market. Such being the case, it is high time for bike-sharing startups to find ways to achieve sustainable development. In the first place, bike-sharing startups need to adjust their strategies to segment the market and identify the target customers. The bottleneck of bike-sharing startups is the strategic misstep. There is no denying the fact that not a few startups still want to elbows their ways into the bike-sharing market in the first- and second-tier cities, although Mobike and ofo already have a monopoly in these places. Therefore, it is time for a reality check. Bike-sharing startups need to shift to third- and fourth-tier cities to fully tap the potential of the domestic market. In the second place, bike-sharing startups should use new technologies to improve their operation and maintenance system. It is known to all that two major problems bike-sharing startups face are randomly parking and the high damage rate of shared bikes. To prevent users from parking randomly and damaging purposefully, the bike-sharing service providers can resort to three-dimensional intelligent parking garage and adopt the electronic fence technology to regulate and supervise users’ behaviors. Thirdly, the bike-sharing service providers should spare no efforts to raise public awareness of protecting shared bikes. By doing so, the rate of damage and loss of shared bikes could be reduced, thus the potential cost savings will be cut. Last but not least, the government should issue draft guidance on production, operation and maintenance standards to ensure the quality of shared bikes and safety in use. As we all know, the healthy development of market can not be separated from the guarantee of legal system. Naturally, without protection of law, the fair and healthy competition among bike-sharing companies shall be the castles in the air. All in all, to ensure sustainable development for bike-sharing startups, both companies and the government should take necessary measures to improve user experience and the orderly development of the whole industry. Only by the joint efforts of companies and the government, can the bike-sharing industry develop healthily.

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