首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
Advertising in particular relies on targeting specific groups of readers, and one of the most frequent ways which advertising【S1
admin
2016-10-21
61
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader.
【S6】
选项
答案
target一targeting
解析
此处target并非修饰readers,而是用做动词,表示“以……为目标;指向……”,所以该用动名词形态。
转载请注明原文地址:https://kaotiyun.com/show/ON7O777K
0
专业英语八级
相关试题推荐
Fromaveryearlyage,perhapstheageoffiveorsix,IknewthatwhenIgrewIshouldbeawriter.Betweentheages【M1】______
Fromaveryearlyage,perhapstheageoffiveorsix,IknewthatwhenIgrewIshouldbeawriter.Betweentheages【M1】______
Manythingsmakepeoplethinkartistsareweirdandtheweirdestmaybethis:artists’onlyjobistoexploreemotions,andyet
______isoneofthekeyfiguresof19thcenturyAmericanliteraryrealism.
______wasaPulitzerPrize-winningprolificAmericanauthorwhowroteTheJungle.
IntheSevenYearsWarbetweenEnglandandFrance,FrenchweredrivenoutoftheNorthAmericanContinentandtheFrenchcolony
TheproblemofacidrainoriginatedwiththeIndustrialRevolution,andithasbeengrowingeversince.Themoreaccuratescie
InterculturalLearningManyteachersmaywonder"WhatamIactuallydoing?"sometimes.Itdoesn’tseemenoughtoteachgram
StrategiesforWritingaLiteratureReviewAliteraturereviewdiscussespublishedinformationinaparticularsubjectarea.
StrategiesforWritingaLiteratureReviewAliteraturereviewdiscussespublishedinformationinaparticularsubjectarea.
随机试题
互惠式谈判
对待中华民族道德传统,正确的做法是()
甲在建筑工地开翻斗车。某夜,甲开车时未注意路况,当场将工友乙撞死、丙撞伤。甲背丙去医院,想到会坐牢,遂将丙弃至路沟后逃跑。丙不得救治而亡。关于本案,下列哪一选项是错误的?(2013年卷二12题)
机车车辆脱轨事故是铁路运输生产中的典型事故,防止机车车辆脱轨事故的安全措施主要有()。
生产经营单位新建、改建、扩建工程项目的( ),必须与主体工程同时设计、同时施工、同时投入生产和使用。
由影响所有公司的因素引起的风险,可以称为()。
社会保险是国家通过立法,采取强制手段对国民收入进行分配与再分配,形成专门消费基金,对劳动者在丧失劳动力或失去工作机会时进行社会帮助以保障其基本生活的一种制度。下列属于社会保险的是()。
劳动纠纷是指劳动者与用人单位之间因执行劳动法律、法规或履行劳动合同、集体合同而发生的争执。根据上述定义,下列行为属于劳动纠纷的是:
抗战时期,美国陆军部长史汀生称:“中国人已经做的和正在做的对侵略之卓越抵抗,以及他们对共同事业的贡献,值得我们给予最充分的支援。”他所说的“贡献”指的是:
Thesetechnicalachievementsshouldbe______byacommitteeofexpertsbeforetheyareputintouse.
最新回复
(
0
)