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  3. Faced with a mission-critical decision, who would you turn to for advice? Someone you had great confidence in, surely. But sever

Faced with a mission-critical decision, who would you turn to for advice? Someone you had great confidence in, surely. But sever

admin2011-05-12  68
问题     Faced with a mission-critical decision, who would you turn to for advice? Someone you had great confidence in, surely. But several lines of research show that our instincts about where to turn to for counsel are often not completely correct.
    My research looks at prejudices that affect how people use advice, including why they often blindly follow recommendations from people who—as far as they know—are as knowledgeable as they are. In studies I conducted with Don Moore of Carnegie Mellon University, for example, I found that people tend to overvalue advice when the problem they’re addressing is hard and to undervalue it when the problem is easy.
    In our experiments, subjects were asked to guess the weight of people in various pictures, some of which were in focus and some of which were unclear. For each picture, subjects guessed twice: the first time without advice and the second time with input from another participant. When the pictures were in focus, we found, subjects tended to discount the advice; apparently, they were confident in their ability to guess correctly. When the pictures were unclear, subjects leaned heavily on the advice of others and seemed less secure about their initial opinion. Because they misjudged the value of the advice they received-—consistently overvaluing or undervaluing it depending on the difficulty of the problem—our subjects did not make the best guesses overall. They would have done better if they’d considered the advice equally, and to a moderate degree, on both hard and easy tasks.
    Another advice-related prejudice I’ve found compels people to overvalue advice that they pay for. In one study I conducted, subjects answered different sets of questions about American history. Before answering some of the questions, they could get advice on the correct answer from another subject whom they knew was no more expert than they were. In one version of the experiment, people could get advice for free, while in another version, they paid for it. When they paid for advice, people tended to have firm belief in it, I suspect, by a combination of sunk-cost prejudice and the nearly instinctual belief that cost and quality are linked.
It can be inferred that people are likely to_______.
选项 A、undervalue free advice
B、overvalue peer’s advice
C、misinterpret specialist advice
D、misjudge their instinctual belief
答案A
解析 推理题。从文章最后一段得知，人们缴纳咨询费时，往往对别人的建议坚信不疑，如果免费得到建议，则不太重视。故选A。
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