首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
Read this text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap (9-14), mark one
admin
2012-03-12
57
问题
Read this text taken from a business magazine.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. (0) H Now the Ikea (pronounced I-KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea opened its first U. S. store in 1985, it had already developed a low-cost, low-service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) .............
It’s difficult for small retailers to compete with Ikea’s low prices or the 12,000-item selection it offers in each of its 200,000-square-foot stores. (10) ............. But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real-life setting and in a group with other couches so people can compare and make purchase decisions. A 200-page catalog—mailed to consumers who live within an hour’s drive of the store—detail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesn’t offer delivery either. (11) ............. Ikea does offer some services. For example, it starts a children’s playroom—because parents shop better when they don’t have their kids in tow. (12) ............. (13)............. But because Ikea’s sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces distribution costs because the furniture is designed in a way it can be shipped disassembled.
As an Ikea manager explains, "If we offered more services, our prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low prices. " He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy—including its service level—to consumer differences and evolving competition. (14)............. Some U. S. consumers, for example, complain that they have to wait in a long Ikea line only to find that a product is not in stock, and that there’s no waiting list for the next shipment.
A To keep costs low, service is spartan.
B Though successful, it still has room for improvement.
C The two most important features of the mass-merchandising format are great variety of merchandise and low cost.
D But most consumers can carry the "knock-down" furniture home in car.
E Most furniture retailers buy producer’s product lines at big wholesale furniture markets.
F The same mass-merchandising format is proving very popular with price-conscious consumers in the United States.
G And a restaurant at the store offers consumers low-cost meals and a place to think over big
purchase decisions.
H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining.
选项
答案
G
解析
该项意思是:在宜家还有餐厅,提供低价食物,同时也为人们休息,以对大规模购物的决策做出考虑提供场所。此句和上句提到的宜家提供孩童乐园形成并列,同样表明宜家服务。故答案为G。
转载请注明原文地址:https://kaotiyun.com/show/Ob7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Howdidthespeakerlearnaboutthebusiness?
Whattypeofbusinessdoesthespeakermostlikelyworkfor?
WhattypeofbusinessisArdo?
Whattypeofbusinessdoesthespeakerworkfor?
Tellingyouraudiencethattheycanaskquestions请听众提问
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
休克治疗时,观察生命器官血液灌注情况最简单而有效的方法是
缺乏显著特征的标志无论如何都不得作为商标注册。( )
加强基础产业基础设施建设的主要内容有( )。
某公路一级施工企业参与某高速公路路基标段投标工作,企业内部管理规范,制度完善,文件齐全,根据招标文件投标人编制了公路施工预算。顺利中标后组织精干队伍进场,施工期间严格控制质量、进度、成本、安全,认真履行合同,项目完工后项目部按要求编写了工程决算文件。公
项目投资的动态控制中,相对于工程合同价,可作为投资计划值的是()
()是指债务人或第三人将其动产或权利凭证移交债权人占有,或者将法律法规允许质押的权利依法进行登记,将该动产或者权利作为债权的担保,当债务人不履行债务时,债权人将有权依法就该动产或权利处分所得的价款优先受偿。
变化音程是指()。
每年年终,太平洋公司都会给在职员工发放年终奖金,公司会计小任负责计算工资奖金的个人所得税并为每位员工制作工资条。按照下列要求完成工资奖金的计算以及工资条的制作:基于工作表“12月工资表”中的数据,从工作表“工资条”的A2单元格开始依次为每位员工生成样例
Thereportwasunusualinthatitisinsinuatedcorruptiononthepartoftheminister.
Whenaninventionismade,theinventorhasthreepossible【C1】______ofactionopentohim:hecangivetheinventiontotheworl
最新回复
(
0
)