2. 外语
  3. •Read the text below about different kinds of consumer goods. •Choose the best word to fill each gap from A, B, C or D on the o

•Read the text below about different kinds of consumer goods. •Choose the best word to fill each gap from A, B, C or D on the o

admin2010-01-22  53
问题 •Read the text below about different kinds of consumer goods.
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D).
    In the field of marketing,  consumer goods are classed  according to the way in which they are  
     (19)  The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be  (20)  that all of these types are based on the way shoppers think about products, not on the  (21)  of the products themselves.  What is  regarded as  a convenience  (22)  in France (wine, for example) may be a specialty in the United States.
     People do not  (23)  a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy.  The buying of convenience goods may be done  (24)  , as some families buy groceries once a week. Sometimes convenience products are bought on  (25)  : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.
     Shopping goods are items for which customers search.They  (26)  prices, quality, and styles, and may visit a number of stores  (27)  making a decision.Buying an automobile is often done this way.
     Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration  (28)  Specialty goods can  (29)  almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.
     Unsought goods are items a consumer does not  
     (30)  want or need or may not even know about.
     (31)  or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be  (32)  standard services, such as life insurance,  for  which  most  people  will  usually not  (33)  shopping.   
选项 A、produced
B、provided
C、purchased
D、promoted
答案C
解析 本题虽在文章的篇头，却需纵观全文才能确定答案。本文分析的是市场营销领域四种不同种类的消费品(consumer goods)。它们分别是便利商品(convenience goods)、选购商品(shopping goods)，特供商品(specialty goods)和意外得到的商品(unsought goods)。根据上下文，尤其是文章第二、三、四段的第一句话(分别为各段的主旨句)，我们可以判断消费品的不同种类是根据人们的购买方式来划分的。因此，本题答案为C。
转载请注明原文地址:https://kaotiyun.com/show/OpsO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)