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  3. Motivate your employees like Jack Welch I just returned from speaking to hospitality executives in Oslo and Amsterdam as par

Motivate your employees like Jack Welch I just returned from speaking to hospitality executives in Oslo and Amsterdam as par

admin2012-01-23  41
问题             Motivate your employees like Jack Welch
    I just returned from speaking to hospitality executives in Oslo and Amsterdam as part of my work as a communications coach. While preparing for the presentations, I asked the organizers about the biggest challenge facing hospitality managers in their countries. The answer was exactly what I hear from their U. S. counterparts: motivating employees to offer exceptional customer service. The challenge is universal across countries and industries. Fortunately, so is the solution.
    Motivation starts with employee engagement, and engagement begins with effective communication skills. In my presentation to hotel and travel executives, I quoted Jack Welch, former CEO of General Electric (GE) and current Business Week columnist, who once said:  ’ No company, large or small, can succeed over the long run without energized employees who believe in the mission and understand how to achieve it. ’ Three key points in this quotation hold the secret to motivating employees: ’ energized employees’, ’ believe’ and ’ understand’.
    Successful companies have energetic employees. Nothing energizes employees more than public recognition and praise for their accomplishments. Praise fills emotional tanks, giving your team the fuel to perform to its peak potential. Not too long ago a friend and her husband were treated to an all-expense-paid trip to Hawaii. She was one of the select few who made ’ President’s Club’ based on her high sales. She returned from the trip and started looking for a new job. Why? Her boss had failed to recognize her accomplishment publicly—first woman to make President’s Club in the company’s 18-year history. Yes, people want to be famous—especially in front of their Peers.
    Successful companies have employees who believe in the mission. Intuit’s Scott Cook once told me:  ’ People want more than a paycheck. They want to feel as though they are part of something bigger than themselves. ’ It’s up to you to articulate the mission and set the tone for the rest of your team. Ask yourself: ’What are we really selling?’ Are you selling insurance or ’ peace of mind?’ Are you selling computers or ’tools to unleash human creativity?’ Are you selling coffee, or in the words of Starbucks’ Howard Schultz, ’ a third place between work and home’? Successful missions have less to do with the physical product and more to do with how that product will improve the lives of your customers.
    Successful companies have employees who understand how to achieve success. The CEO of Dominos Pizza India, Ajay Kaul, says the company’s mission must be simple enough to be understood by all 4,000 of his employees. Once it has been set, it’s up to you to communicate constantly how well the company is performing against the objective. If you’re genuine, passionate, and have a clear vision, it resonates with your employees and they will spare no efforts to accomplish the objective.
    Don’t confuse employee motivation with price of admission to compete as a successful company. A company has to meet basic expectations to motivate top talent. In the U. S. , an employee expects two weeks vacation. In Europe, an employee expects five weeks. But while expectations might differ in countries and cultures, whether or not your own business will stand apart depends on the quality of your interaction with your employees and, in turn, how they engage with your customers.  
According to the second paragraph, which of the following statements is not true?
选项 A、Jack Welch believed large companies would be successful in the long run.
B、Jack Welch has retired from GE and is now writing a particular column.
C、The writer believes good communication will lead to strong staff motivation.
D、The writer quotes Jack Welch’s words in that he strongly agrees with him on the subject concerned.
答案A
解析 答对本题首先得理解段中的几个关键点。从第一句话“Motivation starts with employee engagement，and engagement begins with effective communication skills.”可以判断C是符合原文意思的，即“作者认为良好的沟通能够促进员工的积极性”。B项是个细节题，从第二句话中有关Jack Welch的介绍就可以判断B也是正确的，这里作者明确交代了他的身份是“former CEO of General Electric(GE)and current Business Week columnist”(他是通用电器的前首席执行官，现任《商务周刊》专栏作家)。此外，根据常识，我们不难理解作者此处之所以引用Jack Welch的话是因为他认同这一观点，由此可以判断D也是正确的。最后，A项(Jack Welch认为大公司最终会成功。)与Jack Welch的原意“No company，large or small，can succeed over the long run without energized employees who believe in the mission and understand how to achieve it.”(无论规模大小，企业要想获得长期的成功就必须拥有一支有活力的员工队伍，他们崇尚本企业的使命，并且了解完成该使命的方法和途径)不符，因此本题答案是A。
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