首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t
admin
2013-06-02
76
问题
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke’s long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
Pepsi’s share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke’s for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league’s teams. "We’re still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke’s outward calm, executives are angry over the NFL loss. Now, some on Coke’s board are sad to be upset that Pepsi outdid Coke’s management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who’s winning, there’s no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke’s long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There’s nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi’s image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.
Which one of the following statements is TRUE about Coke’s sponsorship of football teams?
选项
A、Executives of Coke don’t worry about the loss of NFL sponsorship.
B、Coke attaches much importance to the sponsorship of the local teams.
C、Coke has tried to regain its share by tying itself to the NHL from the top down.
D、Executives of Coke think that the value of NFL sponsorship is far beyond its cost.
答案
B
解析
细节题。B“可口可乐公司很重视赞助地方球队”,根据第三段的内容“由于可口可乐试图从底层发展与国家橄榄球联盟的联系而百事可乐策略是从顶层进行交易”,可判断该选项内容正确。
转载请注明原文地址:https://kaotiyun.com/show/P2n7777K
0
大学英语六级
相关试题推荐
Fromthechildtooldage,wealluselanguageasameansof【B1】______ourknowledgeofourselvesandtheworldaroundus.When
Fromthechildtooldage,wealluselanguageasameansof【B1】______ourknowledgeofourselvesandtheworldaroundus.When
Fromthechildtooldage,wealluselanguageasameansof【B1】______ourknowledgeofourselvesandtheworldaroundus.When
A、Onehour.B、Threehours.C、Twohours.D、Fourhours.B对话中二次听到expresstrain,听到saveanhour,taketwohours,而问句是localtrain,因此,只需进
ArtificialIntelligenceI’msurethatHansMoravecisatleastassaneasIam,buthecertainlybroughttomindtheclassic
A、InEngland.B、InFrance.C、InAmerica.D、InSwitzerland.A题目中提问者先询问她专集newalbum的情况,又转而问她的具体情况,最后问到是否住在这个国家。受采访者回答,“我在美国交税,我的全家
Scotlandisauniqueplace.IthassomeofthemostbeautifulcitiesinEurope,alivingevidenceofasplendidandproudpast.
A、Stonejewelry,B、Beautifulstone.C、Artsandcrafts.D、Amazingpaintings.C信息明示题。男士说自己去镇上的印第安市场买工艺品,故选C。男士提到自己遇到了一位神奇的老妇人,她卖的石
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,onasmalle【B1】______facespracticall
A、Two.B、Three.C、Four.D、Five.C信息明示题。文章第三段通过问题whatarethespecifictraitsthatwillhelppeopletoclimbtheladderofsucces
随机试题
试析巴金《激流三部曲》中觉新这一人物形象。
在Windows7系统中,以下_____操作可以用于关闭“资源管理器”窗口。
儿童每日摄人脂肪应占总热量的
哪种心律失常易发生"心输出量减少"护理问题:
石某系某市无业人员,某日因琐碎小事将张某和李某打致轻伤,张某将案件起诉到法院,李某接到法院通知后表示不想追究石某的责任,没有参加诉讼。一审宣判后,李某反悔,就同一事实向法院提起自诉。该法院应当如何处理?()
在集合资产管理计划说明书中,集合计划有关当事人介绍包括()。
下列选项中,不属于按客户类型分类的理财业务是()。
下列资产中,不需要计提折旧的有()。
Inthecollege-admissionswars,weparentsarethetruefights.Wearepushingourkidstogetgoodgrades,takeSATpreparatory
律师王某在代理一起民事诉讼案件时,编造了一份对自己代理的一方当事人有利的虚假证言,指使证人李某背熟以后向法庭陈述,致使本该败诉的己方当事人因此而胜诉。王某的行为构成何罪?()
最新回复
(
0
)