2. 外语
  3. The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s

The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s

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问题     The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to sell the product. The second purpose might be more important to the manufacturers than the【32】______. The manufacturers go beyond only telling consumers about their products. They also try to persuade customers to buy the【33】______by creating a desire【34】______it. Because of advertisement, consumers think that they want something that they do not need. After buying something, the purchaser cannot always explain why it was【35】______.
    Even【36】______the purchaser probably does not know why he or she bought something, the manufacturers【37】______. Manufacturers have analyzed the business of【38】______and buying. They know all the different motives that influence a consumer’ s purchase—some rational and【39】______emotional. Furthermore, they take advantage of this【40】______.
    Why【41】______so many products displayed at the checkout counters in grocery stores? The store management has some good【42】______. By the time the customer is【43】______to pay for a purchase, he or she has already made rational, thought-out decisions【44】______what he or she needs and wants to buy. The【45】______feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【46】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【47】______motives. For example, the customer neither needs nor plans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【48】______. This is exactly【49】______ the store and the manufacturer hope that the customer will【50】______. The customer follows his or her plan.
选项
答案rational
解析 从文章的后面可以知道，顾客们已经要结算了，认为都买了该买的商品。但是售货员在他们等着付账的过程中巧妙的利用顾客们的购物冲动向他们推销，而不是理性购物。故答案为rational。
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