首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
admin
2010-12-18
34
问题
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).
Which section of the article mentions
the kind of shop in which TV advertising expects to see results? 0 B
the influence a parent has had over their child’s views? 【S1】______
the fact that children do not understand why their parents refuse their demands? 【S2】______
a parent who understands why children make demands? 【S3】______
a family who rarely argue while shopping? 【S4】______
someone who feels children ought to find out for themselves how to make 【S5】______
decisions about what to buy?
the fact that parents can be mistaken about what food is good for you? 【S6】______
an unexpected benefit for shops? 【S7】______
a parent who regrets buying what their children have asked for? 【S8】______
a parent who has different rules for themselves and their children? 【S9】______
a parent who feels annoyed even before the children ask for anything? 【S10】______
the fact that parents blame the advertisers for the difficult situation they 【S11】______
find themselves in?
the regularity of children’s demands? 【S12】______
the need for parents to discuss food with their children? 【S13】______
a TV advertising rule which has little effect? 【S14】______
Young Shoppers
A Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it’s not the latest sugar-coated breakfast cereal, it’s a Disney video or a comic. Usually all three. I can’t afford all this stuff and, anyway, if I agree to their demands I feel I’ve been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices. I can’t win."
B Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than £150 million a year is now spent on advertising directly to children, most of it is on television. That figure is likely to increase and it is in the supermarket aisles that the investment is most likely to be successful. For children, the reasons behind their parents’ decisions about what they can and cannot afford are often unclear, and arguments about how bad sugar is for their teeth are unconvincing when compared with the attractive and emotionally persuasive advertising campaigns.
C According to Susan Dib of the National Food Alliance, "Most parents are concerned about what they give their children to eat and have ideas about what food is healthy—although those ideas are not always accurate. Obviously, such a dialogue between parents and children is a good thing, because if the only information children are getting about products is from TV advertising, they are getting a very one- sided view. Parents resent the fact that they are competing with the advertising industry and are forced into the position of repeatedly disappointing their children." The Independent Television Commission, which regulates TV advertising, prohibits advertisers from telling children to ask their parents to buy products. But, as Dib points out, "The whole purpose of advertising is to persuade the viewer to buy something. So even if they cannot say, ’Tell your mum to buy this product,’ the intended effect is precisely that."
D A major source of stress for some parents shopping with children is the mental energy required to decide which demands should be agreed to and which should be refused. One mother says she has patience when it comes to discussing food with her children, but she still feels unhappy about the way she manages their shopping demands: "My son does pay attention to advertisements but he is critical of them. We talk a lot about different products and spend time looking at labels. I’ve talked about it so much that I’ ve brainwashed him into thinking all adverts are rubbish. We have very little conflict in the supermarket now because the children don’t ask for things I won’t want to buy."
E Parents also admit they are inconsistent, even hypocritical, in their responses to their children’s purchasing requests. Mike, father of a son of seven and a daughter of three, says, "We refuse to buy him the sweets he wants on the grounds that it’s bad for him while we are busy loading the trolley with double cream and chocolate for ourselves. It’s enjoyable to buy nice things, and it’s quite reasonable that children should want to share that, I suppose. But I still find myself being irritated by their demands. It partly depends on how I feel. If I’m feeling generous and things are going well in my life, I’m more likely to say yes. It’s hard to be consistent."
F Supermarkets themselves could do a lot more to ease parent-child conflict by removing sweets from checkout areas or even by providing supervised play areas. Although parents might spend less without their children with them, the thought of shopping without your six-year-old’s demands would surely attract enough extra customers to more than make up the difference.
【S1】______
选项
答案
D
解析
第22题的问题为:“Which section of the article mentions the influence a parent has had over their child’s views?”(该文中哪一段提到父母对他们孩子的观点产生了影响?)D段中描写道;”I have talked about it so much that I’ve brain was hed him into thinking all adverts are rubbish。”(我已经谈了这么多,以至于我已经给他洗脑了,使他认识到所有的广告都是垃圾。)因此,答案为D。
转载请注明原文地址:https://kaotiyun.com/show/PT2d777K
本试题收录于:
BETS三级笔试题库北京英语水平考试(BETS)分类
0
BETS三级笔试
北京英语水平考试(BETS)
相关试题推荐
Therehavebeenmanytechnologicaldevelopmentsinthe20thcentury,forexample,computersandelectricpower.Chooseeitherof
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
1.AreportconsistentlybroughtbackbyvisitorstotheUSishowfriendly,courteous,andhelpfulmostAmericansweretothem.
1.Thefilmisnotwithoutitsdrawbacks.Disappointment,failure,selfdoubt,regretsoveropportunities,missedormisusedthe
Oneoftheconflictsthatateacherfacesrelatestoeconomics.Theteacherisexpectedtobeamodelofdressandappearance,t
Lookatthetenstatementsforthispart.YouwillhearashortinterviewwithGeorgeJones,executivedirectorforBreadfo
Lookatthetenstatementsforthispart.Youwillhearapassageabout"CreditCardsHistory".Youwilllistentoittwice
Theexaminergivesyoutwophotographsandasksyoutotalkaboutthemforoneminute.Theexaminerthenasksyourpartneraque
Wemightnetfinditeasytobookaseatatthelastminute.couldIt____________________ustobookaseatatthelast
Thesisterscan’ttolerateeachother.
随机试题
征收反倾销税的条件是什么?
试管婴儿
小儿的基本脉象是
理财客户的()信息可以定量化衡量。
我国行政管理费支出主要包括()。
社会主义核心价值体系是全党全国各族人民团结奋斗的()。
已知四维列向量α1,α2,α3线性无关,若向量βi(i=1,2,3,4)是非零向量且与向量α1,α2,α3均正交,则向量组β1,β2,β3,β4的秩为().
假如某用户想登录FTP服务器,请根据说明把(1)、(2)与(3)填写完整,一般来说(4)的默认值是什么?在Windows的命令中,通过什么命令可打开FTP连接,当连接成功后通过什么命令可以把本地计算机的一个文件传到远程主机上?
ItwasaverygoodyearfortheGlobal500,new-comersandold-comersalike.Butcanitlast?ThinkofFORTUNE’sGlobal50
Educationalphilosophyhaschangedagreatdealinthe50yearssinceIwasinschool.Backthen,forexample,Ihadthehighe
最新回复
(
0
)