首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2017-04-21
116
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
本题是要点归纳题。根据题干中“limit the number of distributions”确定答案在第3段,该段论及即使产品供不应求时,也要对批发商有所选择,而前一段时间对批发商数量的限制主要是“out of necessity”(迫不得已),因为需求量出乎意料地超过了供应能力。
转载请注明原文地址:https://kaotiyun.com/show/PX9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Readthefollowingletterandcompletethegiveninformationform.Writeaword,phraseornumberinthespaces1-5.De
Readthefollowingarticleandanswerquestions9~18onthenextpage.Happy75thBirthday,SocialSecurit
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
【R1】______Whilebothhavealargeelementofchance,inthelongrunthewinneristhemanwhoplayswithsteadyskill.Inboth
Tradeiscentraltohumanhealth,prosperityandsocialwelfare.【R1】______Examplesoftradeindailylifearesoabundanttheys
Tradeiscentraltohumanhealth,prosperityandsocialwelfare.【R1】______Examplesoftradeindailylifearesoabundanttheys
Filmhaspropertiesthatsetitapartfrompainting,sculpture,novels,andplays.Itisalso,initsmostpopularandpowerful
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
BankofAmerica,holdingcompanyfortheSanFrancisco-basedBankofAmerica,wasonceunchallengedasthenation’sbiggestbank
随机试题
()。
判断题26图所示电路中是否引入了反馈,如果有反馈,请指出反馈元件,并说明是直流反馈还是交流反馈,是正反馈还是负反馈。如果是交流反馈,判断是电压反馈还是电流反馈,是串联反馈还是并联反馈。
下列选项中凝聚程度最高的是()
风心病严重二尖瓣狭窄突发大咯血是由于
一平面简谐波的波动方程为y=0.01cos10π(25t—x)(SI),则在t=0.1s时刻,x=2m处质元的振动位移是()。
根据《企业破产法》的规定,属于债务人财产的是()。(2015年)
某法兰盘生产企业采用单对象流水线的生产组织方式。法兰盘的日生产量为50件,每日工作8小时,时间有效利用系数为0.90,假设废品率为0;流水线的第3道工序计算所需某精密设备为6台,现有5台该种设备投入生产。根据以上资料,回答下列问题:为了解决流水线节拍
下列关于某县公安局交通警察大队开具的《扣押决定书》的表述中不正确的是()。
下面关于S3C2410中UART的叙述中,错误的是()。
Whatisthewomangoingtodo?
最新回复
(
0
)