首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2017-04-21
146
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the up-market retailing network that helped push sales to $1 billion annually, ahead of all other sports shoes marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times, the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoes craze and was forced to unload huge inventories of running shoes through discount stores.
Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
本题是要点归纳题。根据题干中“limit the number of distributions”确定答案在第3段,该段论及即使产品供不应求时,也要对批发商有所选择,而前一段时间对批发商数量的限制主要是“out of necessity”(迫不得已),因为需求量出乎意料地超过了供应能力。
转载请注明原文地址:https://kaotiyun.com/show/PX9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
【R1】______Whilebothhavealargeelementofchance,inthelongrunthewinneristhemanwhoplayswithsteadyskill.Inboth
Tradeiscentraltohumanhealth,prosperityandsocialwelfare.【R1】______Examplesoftradeindailylifearesoabundanttheys
Experimentshaveshownthatinselectingpersonnelforajob,interviewingisatbestahindrance,andmayevencauseharm.Thes
1.WhenChristopherColumbusLandonAmerica’sshores,heencounteredcopper-shinnedpeoplewhomhepromptlycalled"Indians".C
Thefunctionoftheofficeistoperformadministrativework.First,itmustprovidethenecessarycommunicationswithcustomers
ANUNUSUALSWIMMINGCLUBMembersofaspecialclubinBritaincheerfullyleavethewarmthCHEERoftheirbeds,
Thepurposeoftheexperimentswastofundouthowtheclockworks.Scientistsarecrueltodoexperimentswithhamsters.
随机试题
1)______VerbalBehavior2)______CommunicativeEnglishforChineseLearners3)______TheScientificStudyandTeac
通过内囊后肢的纤维束有【】
某项目不确定因素为建设投资、经营成本、销售价格和原材料价格,如果这四个因素分别向不利方向变化20%、12%、7%和10%时,项目的财务内部收益率均等于财务基准收益率,该项目最敏感的因素是()。
下列关于相互保险公司的表述不正确的有()。
基金设施建设的特征有()。
JamesMartin认为,企业计算机化的信息系统建设,涉及企业各方面的人员。以下:Ⅰ.企业高层领导Ⅱ.管理人员Ⅲ.专业技术人员Ⅳ.计算机技术人员Ⅴ.用户哪些是信息系统建设涉及的人员
假定美国NewYorkCityGreenwoodHighSchool的学生到你们学校参观,希望了解你校学生的课外活动。请你根据下表的内容用英语写一篇发言稿,介绍你校学生的课外活动情况。词数,100左右。
TheLandlumPublicLibraryhasanexcitingnewfeatureforyoungchildrenandtheirparents.At9ameveryThursday,childrenwi
CONIFER:NEEDLE::
TheordinaryfamilyincolonialNorthAmericawasprimarilyconcernedwithsheerphysicalsurvivalandbeyondthat,itsownecon
最新回复
(
0
)