首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
admin
2019-12-28
45
问题
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most Westerners,many Chinese possessed multlpie mobile devices,and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity.In America messaging apps had a potent competitor in the form of basic mobile-phone plans,which bundled in SMS messaging.But text messages were costly in China,so consumers eagerly adopted the free messaging app.And e-mail never took off on the mainland the way it has around the world,mainly because the internet came late;that left an opening for messaging apps.
But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate.Many Chinese grew up using QQ,a PC-based messaging platform offered by Tencent that still has over 800m registered users.QQ was a copy of ICQ,a pioneering Israeli messaging service.But then the Chinese imitator learned to think for itself.Spotting the coming rise of the mobile internet,Tencent challenged several internal teams to design and develop a smartphone-only messaging app.The QQ insiders came up with something along the lines of their existing product for the PC,but another team of outsiders(from a just-acquired firm)came up with Wechat.When Tencent launched the new app,it made it easy for QQ’s users to transfer their contacts over to the new app.
Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope,as is customary.It was clever of the firm to turn dutiful gift-giving into an exciting game,notes Connie Chan of Andreessen Horowitz,a VC firm.It also encouraged users to bind together into groups to send money,often in randomised amounts(if you send 3,000 yuan to 30 friends,they may not get 100 yuan each;WeChat decides how much).That in turn led to explosive growth in group chats.This year,over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration.
请回答下列问题。
The phrase“stoke of brilliance”means ____________.
选项
A、success
B、chance
C、remarkable idea
D、none of the above
答案
C
解析
词义题。这个词组前面有another,说明前一段和后文说的是同一类事物。而上一段主要说的是“another team of outsiders(from a just-acquired firm)came up with Wechat”,一个团队提出了开发微信的想法,所以这一段后面写的也是一个绝妙的想法,即remarkable idea。
转载请注明原文地址:https://kaotiyun.com/show/PmjY777K
本试题收录于:
银保监财会类题库国家公务员分类
0
银保监财会类
国家公务员
相关试题推荐
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
随机试题
这是一堂数学课,教学内容是“圆的认识”。为了激发学生的学习兴趣,我这样导入:“同学们,你们见到的车轮都是什么形状的?”“圆形的。”“为什么车轮都是圆形的呢?”同学们听到我提的这个问题很新鲜,于是产生了好奇。他们互相议论着,争论着:“老师,车轮如果不是圆形的
微处理器是将()和高速内部缓存集成在一起的超大规模集成电路芯片,是计算机中最重要的核心部件。
患儿,6岁,体重20kg,在家玩耍时不慎打翻开水瓶,双下肢被开水烫伤后皮肤出现大水疱、皮薄、疼痛明显,水疱破裂后创面为红色。该患儿烧伤后第一个24小时应补的晶体和胶体液量为
合伙企业欣华商贸的财产在支付清算费用后,还剩有5万元人民币。现假设存在:①合伙人的出资;②合伙企业所欠税款;③合伙企业的债务;④合伙企业所欠的职工工资和劳动保险费用,四项需要以合伙企业财产清偿的债务,则应按下列哪一种顺序清偿?()
建设项目试生产(),建设单位应向有审批权的环境保护行政主管部门提出试生产申请,环境保护行政主管部门在接到试生产申请后,应组织或委托下一级环境保护行政主管部门对申请试生产的建设项目环境保护设施及其他环境保护措施的落实情况进行现场检查,并作出同意试生产
某企业原材料按照月末一次加权平均法计算发出材料的成本。2018年3月1日结存甲材料300公斤,每公斤成本为20元。3月15日购入甲材料200公斤,每公斤实际成本为24元,3月31日发出甲材料400公斤,则3月31日结存的甲材料成本为()元。
企业经营战略的实施工作包括()。
“学生如同泥坯,他能否成型,依赖于教师的雕塑。”这个说法忽视了学生的()
2020年3月,国家发改委印发了《美丽中国建设评估指标体系及实施方案》。美丽中国建设评估指标体系包括()5类指标。
1978~2011某省人均主要农产品产量表1978~2011年全国人均主要农产品产量表2011年我国全年粮食产量57121万吨,此时全国人口是多少?()
最新回复
(
0
)