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  3. How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most

How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most

admin2019-12-28  56
问题 How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most Westerners，many Chinese possessed multlpie mobile devices，and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity．In America messaging apps had a potent competitor in the form of basic mobile-phone plans，which bundled in SMS messaging．But text messages were costly in China，so consumers eagerly adopted the free messaging app．And e-mail never took off on the mainland the way it has around the world，mainly because the internet came late；that left an opening for messaging apps．
    But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate．Many Chinese grew up using QQ，a PC-based messaging platform offered by Tencent that still has over 800m registered users．QQ was a copy of ICQ，a pioneering Israeli messaging service．But then the Chinese imitator learned to think for itself．Spotting the coming rise of the mobile internet，Tencent challenged several internal teams to design and develop a smartphone-only messaging app．The QQ insiders came up with something along the lines of their existing product for the PC，but another team of outsiders(from a just-acquired firm)came up with Wechat．When Tencent launched the new app，it made it easy for QQ’s users to transfer their contacts over to the new app．
    Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope，as is customary．It was clever of the firm to turn dutiful gift-giving into an exciting game，notes Connie Chan of Andreessen Horowitz，a VC firm．It also encouraged users to bind together into groups to send money，often in randomised amounts(if you send 3，000 yuan to 30 friends，they may not get 100 yuan each；WeChat decides how much)．That in turn led to explosive growth in group chats．This year，over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration．
    请回答下列问题。
According to the passage，the success of Wechat mainly attributes to ____________．
选项 A、QQ’s strong user base
B、the lack of competitors
C、local market opportunity and innovation
D、All of the above
答案C
解析 细节题。题干问的是，微信的成果主要归因于什么。第一段第二句“The answer lies partly in the peculiarities of the local market”以及第二段第一句“the bigger explanation for WeChat’s rise is Tencent’s ability to innovate”说明市场的特性及腾讯公司的创新能力是重要原因，C项正确。而A项QQ用户的支持和B项微信竞争对手少，虽然在文章有所提及，但没有明确点出是微信成功的原因，故排除。
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