首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
admin
2019-12-28
47
问题
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most Westerners,many Chinese possessed multlpie mobile devices,and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity.In America messaging apps had a potent competitor in the form of basic mobile-phone plans,which bundled in SMS messaging.But text messages were costly in China,so consumers eagerly adopted the free messaging app.And e-mail never took off on the mainland the way it has around the world,mainly because the internet came late;that left an opening for messaging apps.
But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate.Many Chinese grew up using QQ,a PC-based messaging platform offered by Tencent that still has over 800m registered users.QQ was a copy of ICQ,a pioneering Israeli messaging service.But then the Chinese imitator learned to think for itself.Spotting the coming rise of the mobile internet,Tencent challenged several internal teams to design and develop a smartphone-only messaging app.The QQ insiders came up with something along the lines of their existing product for the PC,but another team of outsiders(from a just-acquired firm)came up with Wechat.When Tencent launched the new app,it made it easy for QQ’s users to transfer their contacts over to the new app.
Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope,as is customary.It was clever of the firm to turn dutiful gift-giving into an exciting game,notes Connie Chan of Andreessen Horowitz,a VC firm.It also encouraged users to bind together into groups to send money,often in randomised amounts(if you send 3,000 yuan to 30 friends,they may not get 100 yuan each;WeChat decides how much).That in turn led to explosive growth in group chats.This year,over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration.
请回答下列问题。
According to the passage,the success of Wechat mainly attributes to ____________.
选项
A、QQ’s strong user base
B、the lack of competitors
C、local market opportunity and innovation
D、All of the above
答案
C
解析
细节题。题干问的是,微信的成果主要归因于什么。第一段第二句“The answer lies partly in the peculiarities of the local market”以及第二段第一句“the bigger explanation for WeChat’s rise is Tencent’s ability to innovate”说明市场的特性及腾讯公司的创新能力是重要原因,C项正确。而A项QQ用户的支持和B项微信竞争对手少,虽然在文章有所提及,但没有明确点出是微信成功的原因,故排除。
转载请注明原文地址:https://kaotiyun.com/show/WmjY777K
本试题收录于:
银保监财会类题库国家公务员分类
0
银保监财会类
国家公务员
相关试题推荐
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
随机试题
橡胶制品中的子午线轮胎的标记是以英文字母()来表示的。
A.伤后彻底清创、改善局部循环B.控制和解除痉挛、预防窒息C.使用破伤风抗毒素中和游离毒素D.给予大剂量青霉素,抑制破伤风杆菌预防破伤风发生的关键是
深覆牙合牙患者右上中切牙根管治疗后变色影响美观,最好采用
A.能引导方中群药直至病所的药物B.针对兼病或兼证起主要治疗作用C.针对主病或主证起主要治疗作用D.对方中群药有调和作用的药物E.直接治疗次要症状的药物
中年,男性,不慎跌倒摔伤右肩。以左手托右肘部来诊。头向右倾,检体见右肩下沉,右上肢功能障碍,胸骨柄至右肩峰连线中点隆起,并有压痛,其可能的诊断是
中国公民李丽与甲国公民山姆于2015年结婚后定居甲国并在该国生一女,取名乔安娜。关于乔安娜的国籍,下列哪一选项是正确的?()
根据《土地改革法》,在实行农村土地制度改革中,将一部分农村土地划归国家所有,其中不包括()。
根据《中国人民银行关于人民币存贷款计结息问题的通知》,我国商业银行对活期存款按季度结息,其结息日为()。
李白的《登金陵凤凰台》颈联的诗句是()。
Itisnot______muchthelanguageasthebackgroundthatmakesthebookdifficulttounderstand.[2007]
最新回复
(
0
)