首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
admin
2019-06-11
63
问题
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammering away at a game involving rayguns and aliens that splatter when blasted. Ten years ago that might have borne some relation to reality. But today a gamer is as likely to be a middle-aged commuter playing "Angry Birds" on her smartphone. In America, the biggest market, the average game-player is 37 years old. Two-fifths are female.
Over the past ten years the video-game industry has grown from a small business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year.
Is this success due to luck or skill? The answer matters, because the rest of the entertainment industry has tended to treat gaming as being a lucky beneficiary of broader technological changes. Video gaming, unlike music, film or television, had the luck to be born digital. In fact, there is plenty for old media to learn.
Video games have certainly been swept along by two forces: demography and technology. The first gaming generation—the children of the 1970s and early 1980s—is now over 30. Many still love gaming, and can afford to spend far more on it now. Meanwhile rapid improvements in computing power have allowed game designers to offer experiences that are now often more cinematic than the cinema.
But even granted this good fortune, the game-makers have been clever. They have reached out to new customers with new methods. They have branched out into education, corporate training and even warfare, and have embraced digital downloads and mobile devices with enthusiasm. Though big-budget games are still popular, much of the growth now comes from "casual" games that are simple, cheap and playable in short bursts on mobile phones or in web browsers.
The industry has excelled in a particular area—pricing. In an era when people are disinclined to pay for content on the web, games publishers were quick to develop "freemium" models, where you rely on non-paying customers to build an audience and then extract cash only from a fanatical few.
As gaming comes to be seen as just another medium, its
tech-sawy approach
could provide a welcome shot in the arm for existing media groups.
What can you learn from "freemium" model?
选项
A、It makes people inclined to pay for content on the web.
B、It relies on non-paying customers to make a profit.
C、It makes money only from a few fanatical customers.
D、It earns little for the game-publishers.
答案
C
解析
细节题。根据题干关键词定位到第六段。根据…“freemium”models,where you rely on non-paying customers to build an audience and then extract cash only from a fanatical few可知“免 费增值”模式依赖不付费的顾客来扩大客户群,然后从少量痴迷的顾客身上赚钱。C项It makes money only from a few fanatical customers是对原文extract cash only from a fanatical few的 同义复现,为正确答案。A项为张冠李戴,且不符合事实。B项将build an audience偷梁换柱为 make a profit。D项属于主观推断,原文并未提及。
转载请注明原文地址:https://kaotiyun.com/show/Ps9Z777K
0
考研英语一
相关试题推荐
Throughouthistoryandthroughacross-sectionofcultures,womenhavetransformedtheirappearancetoconformtoabeautyideal
Throughouthistoryandthroughacross-sectionofcultures,womenhavetransformedtheirappearancetoconformtoabeautyideal
Salt,shellsormetalsarestillusedasmoneyinout-the-waypartsoftheworldtoday.Saltmayseemratherastrange【C1】___
Youaregoingtoreadalistofheadingsandatext.Choosethemostsuitableheadingfromthelist[A]to[G]foreachnumberedpar
WiththestartofBBCWorldServiceTelevision,millionsofviewersinAsiaandAmericacannowwatchtheCorporation’snewscov
Therobotsarecoming.Theseconddecadesofthe21thcenturywillseetheriseofmerchandizedarmythatwillrevolutionizethe
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarterofthe20thcentury.【B1】______inthe1900smostAm
城市对人类生活的重要性及面临的问题——1987年英译汉及详解Havetherealwaysbeencities?【F1】Lifewithoutlargeurbanareasmayseeminconceivabletous,b
EvaUllmanntookhermaster’sdegreein2002onthepartthathumourhastoplayinpsychotherapy,andbecamehookedonthesubj
随机试题
月骨脱位后,若出现手指感觉障碍,常为
甲类传染病,要求()
某桥梁3号墩为桩承式结构,承台体积约为200m3,承台基坑开挖深度为4m,原地面往下地层依次为:0~50cm腐殖土,50~280cm黏土,其下为淤泥质土,地下水位处于原地面以下l00cm。根据该桥墩的水文地质,施工单位在基坑开挖过程中采取了挡板支撑的加固
在做市商市场中,证券交易的买价由()给出,证券交易的卖价由()给出。
非公开募集基金对象是特定的,这就决定了采用()推介是其区别于公开募集基金的关键性特征。
根据我国地方人民政府组织法的规定,县以上人民政府有行政规章的制定权。()
请选择最适合的一项填入问号处,使之符合之前四个图形的变化规律。
邮轮:海洋:航行
某网络公司通过问卷对登陆“心理医生之窗”网站寻求心理帮助的人群进行调查。结果显示:持续登陆“心理医生之窗”网站6个月或更长时间的人群中,百分之四十六声称与“心理医生之窗”网站的沟通与交流使他们心情变得好多了。因此.更长时间登陆“心理医生之窗”网站比短期登陆
18-to24-year-oldsMostatRiskforIDTheft[A]RyanThomas,anairmanintheAirForceHonorGuard,boughtsomeDVDsontheInte
最新回复
(
0
)