2. 外语
  3. Why do so many new products fail? Some companies are often so confident of their new product ideas that they fail to do their re

Why do so many new products fail? Some companies are often so confident of their new product ideas that they fail to do their re

admin2022-09-06  3
问题     Why do so many new products fail? Some companies are often so confident of their new product ideas that they fail to do their research, or they ignore what the research tells them. Sometimes the pricing or the distribution channels are wrong. Sometimes the advertising doesn’t communicate. Successful product launches result from an integrated process that relies heavily on market research, which directly affects product introductions.
    Market research is the key. Without the necessary information, you are doing your product launches simply based on your guesswork. Market research does more than confirm your guesswork. It provides critical information and direction. It identifies market needs and wants, product features, pricing, decision makers, distribution channels, motivation to buy. They’re all critical to the decision process.
    Take the example of a company several years ago that introduced a new product to the electronics manufacturing market. The research identified the pricing, the distribution channels, product features, everything but the product decision maker. Despite the fact that the new product was much better than the existing one and had more functions in manufacturing, the decision makers were different. The sales force couldn’t efficiently call on the new decision makers, and the product failed.  
The new product mentioned in the last paragraph failed mainly because
选项 A、the company didn’t choose an appropriate time
B、the company didn’t have the capacity to manufacture it
C、the company didn’t identify the product decision maker
D、the company’s sales force didn’t work hard enough
答案C
解析 细节推断题。由题干中出现的new product、last paragraph和failed定位到文章最后一段。定位段指出，一家公司对产品定价、销售渠道、产品特点等进行了详细调研，但忽视了产品决策者，因此推出的产品并未获得成功，由此可以确定C)“公司忽视了产品的决策者”为本题的答案。
转载请注明原文地址:https://kaotiyun.com/show/Q5nD777K
本试题收录于： 大学英语三级A级题库大学英语三级分类
0

大学英语三级A级

大学英语三级

相关试题推荐
随机试题
最新回复(0)