首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug comp
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug comp
admin
2013-01-28
35
问题
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for concealing risks and playing on fear, vanity and other emotions to attract patients, a study found. The study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money. Some ads, especially those bragging specific services, might create a sense of need in otherwise healthy patients and " seem to put the financial interests of the academic medical center ahead of the best interests of the patients".
Hospital officials defended their ads as fair, ethically sound and necessary in a competitive market. The centers studied were on U. S. News & World Report’s 2002 honor roll of the nation’ s best hospitals. Of 122 ads designed to attract patients and published in newspapers in 2002, 21 promoted specific services, including Botox anti-wrinkle injections and laser eye surgery. Only one of the 21 ads mentioned the risks. Most of the 122 ads—62 percent—used an emotional appeal to attract patients. One third used slogans focusing on technology, fostering a misperception that high-tech medicine is always better. " As a result, patients may be given false hopes and unrealistic expectations," the researchers said.
As leading sources for specialized medical care, training and innovation, academic medical centers were selected " because we thought they would be the best-case scenario," said lead author Dr. Robin Larson, a researcher at the Veterans Affairs Medical Center in White River Junction, Vt. "We thought if we find problems there, we, would assume that they’ re only worse" at community hospitals. University medical centers generally are not-for-profit but still face financial pressures to attract patients and stay afloat. Hospital advertising began about 20 years ago and grew as managed care increased competition among hospitals. The authors said it has risen among academic medical centers in the past decade.
Johns Hopkins spokeswoman Elaine Freeman said the study highlights an important point that academic medical centers need to be sensitive to conflicts between money and altruism. But Freeman said that advertising helps educate the public and that Hopkins has a review process to make sure, its ads are fair and balanced. Vanderbilt spokesman Joel Lee also said his hospital’s ads are ethical, including the one featuring spilled coffee. He said that the ad was intended to create awareness about women’s heart attack symptoms differing from men’ s. University of Chicago Hospitals’ spokeswomen Catherine Gian-aro said: " If any institution or company didn’ t remain economically viable, they wouldn’ t be able to serve the public health. "
American Hospital Association spokesman Rick Wade said that advertising is a necessity for hospitals , and that appealing to emotion is inherent in advertising. According to AHA guidelines, emotion-evoking ads are acceptable if they maintain "a proper sensitivity" toward vulnerable patients, and are fair and accurate. The guidelines also frown on ads for risky procedures that do not disclose the risks.
The researchers criticize the ads for all the following EXCEPT______.
选项
A、concealing the risks involved
B、creating false need in people
C、promoting high-tech medicine
D、putting financial interests first
答案
C
解析
细节题。在作者看来,强调医疗技术并没有什么问题,但关键是不要给病人造成假象,似乎高技术的医疗总是好的(第二段最后两句)。言外之意,即使高技术医疗手段电有其副作用,广告应该指出其中潜藏的风险。故C符合题意,为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/Q7p4777K
0
考研英语一
相关试题推荐
ItisgenerallybelievedthatinappliedinvestigationSomepeoplelookdownonappliedresearchbecausetheythinkthat
ItisgenerallybelievedthatinappliedinvestigationAccordingtotheauthor,
Everymanisrichorpooraccordingtothedegreeinwhichhecanaffordtoenjoythenecessaries,conveniences,andamusements
你得了感冒,仍在发烧,医生说你要卧床休息三天。你写一张假条向老师请假。Youshouldwriteabout100words.Donotsignyourownnameattheendofthenote.Use
Fromthebeginningofthetext,wecanconcludethatTheadjustmentsthatemployercanmakeforthedisabledpeoplemayNOTinc
America’sFederalReservecutinterestratesbyanotherquarter-point,to3.75%.WallStreet,whichhadbeen(1)_____forasixt
Weallknowthatscienceplaysanimportantroleinthesocietiesinwhichwelive.Manypeoplebelieve,however,thatourprogr
Backinthe16thcentury,politicalplayswereallaboutmen.Notnow.Forsometime,Americanfemaleplaywrightshavefollowed
GregFocker,playedbyBenStiller,representsagenerationofAmericankids(1)_____inthe1980sonthephilosophythatanyac
SometimebetweendigestingChristmasdinnerandputtingyourheadbackdowntowork,spareathoughtortwoforthecranberry.
随机试题
A、Lookingforsomeonethatyoumeltwith.B、Conductinglotsofpreparations.C、Checkingouttheirbackgroundonthewebsites.D、
目前比较盛行的是把决策程序分为八个阶段,其中第一个阶段是()
甲法官处理一起伤害赔偿案件,耐心向被告乙解释计算赔偿数额的法律依据,并将最高法院公报发布的已生效同类判决提供乙参考。乙接受甲法官建议,在民事调解书上签字赔偿了原告损失。关于本案,下列哪一判断是正确的?
甲公司向乙公司签发一张银行承兑汇票,乙公司将汇票向丙银行贴现。丙银行工作人员不慎将汇票遗失,王某拾得后,伪造了丙银行的签章,将汇票背书转让给丁公司,下列关于票据权利的取得的说法正确的是:()
第一工序的完工率为()。月末在产品应分配原材料费用()。
对下列句子修辞手法的描述不正确的一项是()。
简述幼儿理解发展的特点。
之所以说改革是中国的第二次革命,是因为()。
(福建、辽宁、海南联考2009—98)河道赛道长120米,水流速度为2米/秒,甲船静水速度为6米/秒,乙船静水速度为4米/秒。比赛进行两次往返,甲、乙同时从起点出发,先顺水航行,问多少秒后甲、乙船第二次迎面相遇?()
______(从童年到成年的过渡)willalwaysbeacriticaltimeforeverybody.
最新回复
(
0
)