首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2016-08-25
44
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
As is mentioned in the first paragraph, most people believe that ______.
选项
A、ads are a waste of time
B、ads are unavoidable in life
C、they are easily misled by ads
D、they are not influenced by ads
答案
D
解析
要理解第1段的内容,就要结合第2段开头3句。在第2段中,第3句开头的Advertising works是承接第2句“我们告诉自己的是错误的”而说的,表明第2段第2句中“我们告诉自己的”是“我们认为广告不会对自己产生作用”,如此,才能和Advertising works在意思上对立,形成对错关系,而由That知这就是第1段的主要内容。因此,本题应选D。
转载请注明原文地址:https://kaotiyun.com/show/QFY7777K
0
大学英语四级
相关试题推荐
Differentthingsusuallystandfordifferentfeelings.Red,forexample,isthecoloroffire,heat,bloodandlife.Peoplesay
ItIsn’tEasyBeingGreenGreenstoriesofhotelsA)Overthesummer,IstayedatfourhotelsintheUnitedStates.Theywereall
StudentexpeditionsdoagreatdealofgoodworkontheArcticislandsbutfromtimetotimecausetroubleinthehuts,probably
GettingThin—forGoodA)Justabouteveryonehasbeenonadietatonetimeoranother,andmillionsofushavelearnedthatthe
A、ItwillbebettertosaynothingtoPaul.B、Paulhimselfwillcometotalktothem.C、ThemanshouldbetheonetospeaktoPa
Halfacenturyago,mostpeoplelivedin【B1】______areas.However,accordingtothemostrecentestimateprojectedbytheUnited
LiBaitogetherwithDuFuisconsideredthegreatestoftheTangdynastypoets.TheyareasimportantinChineseliteraryhisto
A、Stopdeliveringflowers.B、Leavehisjobtoworkforher.C、Workatarestaurant.D、Bringherflowerseveryday.D行为活动题。男士说他每天
A、Apoliceman.B、Mr.Blake’soldfriend.C、Aprisonofficial.D、Arunawaycriminal.D细节题。文章第二段提到,Blake先生从和中年男子的谈话中得知,这人是一个越狱的逃犯。
A、Hisbitterexperienceabroad.B、WhathesawintheAsiancountries.C、Made-upstoriesbasedonhisimagination.D、Thestories
随机试题
A.牡蛎B.代赭石C.龙骨D.磁石治疗呕吐,呃逆,噫气,宜首选
男,62岁,2天前突然右眼黑矇,左侧肢体无力,约10分钟后恢复,今日又有类似发作1次,体检:未发现异常,血压150/90mmHg。依据,临床表现,病变定位于
根据我国专利法律法规的有关规定,以下专利事项中必须委托国务院专利行政部门指定的专利代理机构代理的是:
单向出入的停车场出入口,出入口宽度不得小于()。
下列罪名中,个人不能构成犯罪主体的是()。[2013年11月真题]
使人格各部分整合和统一起来的核心力量是()
电力缺口可以通过提高火电厂发电、投资新能源和节约用电等措施加以弥补,但真正能稳定、低价、持续供电的只有核电。根据美国核能研究所的估汁,日本核电成本只有2.03美分/度,煤电、天然气发电和石油发电成本分别是核电的1.5倍、2倍和6倍,也就是说无论使用哪一种石
TheHistoryofEldertreeCosmeticsEarlydays1.Thecompanywasestablishedin_______byOliviaJenkins.2.Herproductssoldw
A(Priorto)ourB(conference),theC(executive)directorhadrequestedthateveryoneD(was)wellprepared.
Theaimofajobinterviewistoestablishwhetheryouarelikelytodowellinaparticularjobinaspecificorganization.Th
最新回复
(
0
)