Discussion--about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt

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问题 Discussion--about 5 minutes
In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic.

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答案A: Well, I think public image refers to how a company is viewed by its customers, suppliers, and stockholders. With something it is impossible to satisfy all the diverse public. And high quality product and service standards should bring almost complete approval, while low quality products and false claim would be looked down upon. B: Yes, I agree with you. So a firm should be treasured and protected. It is a valuable assert that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has developed a quality image, this is not easily countered or imitated by competitors. And the public image is difficult to build up. It’s determined by a lot of factors. A: Yes, the main factors that affect the public image of corporation include physical facilities, contacts of outsider company employees, product quality and dependability, prices relative to competitors, customer ser- vice, the kind of advertising and the media and programs used, and the use of people relation and publicity.

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