首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD
As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McD
admin
2012-01-19
62
问题
As one of the biggest restaurants in the world, McDonald’s origination and development has been a miracle in this field. The McDonald’s story began in 1954 in San Bernardino, California. At first, the restaurant is run by two brothers, Dick and Mac McDonald. It didn’t go very well at first; at one time it was nearly closed. However, the two brothers insisted on and overcame the difficulties, and made it turn for the better day by day.
Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers’ business and decided to get involved. He purchased the rights from the brothers, on April 15th, 1955. He became the McDonald brothers’ first franchisee when he opened his own McDonald’s restaurant in Des Plaines, a suburb just north of Chicago.
The entry of Ray Kroc into the business contributed to the development in the history of McDonald’s. He bought the rights to expand the McDonald’s concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.
What is the secret of Ray Kroc? As a matter of fact, the restaurant was a favor for many of the Iocal teens at first and the menu was primarily barbeque items. Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food and was easy to prepare and served quickly. The food was very limited including Hamburgers, French fries and cold drinks. The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glory. It separated McDonald’s from the rest of the competitors and attributes to their great success. The restaurant proved to be an instant success.
By 1984, McDonald’s served 17 million customers a day that was equivalent to serving lunch to the entire population of Australia and New Zealand. Today, McDonald’s becomes one of the most famous and successful "fast food" chain in America and the world. McDonald’s restaurants are now located in 31,000 locations all over the world, and the company employs more than 1.5 million people. Just have a look at its development in UK. In September 2004 the UK company owned restaurants employed 43,491 people: 40,699 hourly-paid restaurant employees, 2,292 restaurant managers, and 500 office staff. McDonald’s franchisees employed a further 25,000 people.
What can be inferred from the passage?
选项
A、Ray Kroc’s first step to develop McDonald’s is in the center of Chicago.
B、Ray Kroc’s milk shake machines are great help to the McDonald brothers.
C、The entry of Ray Kroc is a motive to the expansion of McDonald’s.
D、Ray Kroc’s secret is his emphasis on barbecue items.
答案
C
解析
根据第二段最后一句“He became the McDonald brothers’ first franchisee when he opened his own McDonald’s restaurant in Des Plaines, a suburb just north of Chicago.”可 知,Ray Kroc在芝加哥北部的郊区Des Plaines开创了他自己的麦当劳餐厅,就此成为麦当劳兄弟的第一家特许经营商。所以A项错误。B项文中没有提及。根据第三段第二句“He bought the rights to expand the McDonald’s concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.”可见,Ray Kroc购买了麦当劳扩展的经营权,这样在加利福尼亚州和亚利桑那州之外拓展麦当劳理念,Ray Kroc对于麦当劳的扩展是一个推动力。C项正确。根据原文第四段第三句“Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food that was easy to prepare and served quickly.”可见,Ray Kroc的经营小再把重心放在烤肉上,而是有了新的调整。D项错误。故正确答案为C项。
转载请注明原文地址:https://kaotiyun.com/show/QNxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
______makeitpossibleforastronautstoreachthemoon.
Man’spuzzlementandpreoccupationwithtimebothderiveultimatelyfromhisuniquerelationshiptoit.Allanimalsexistin
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopment【21】______aspecializedfieldisre
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopment【21】______aspecializedfieldisre
Althoughinteriordesignhasexistedsincethebeginningofarchitecture,itsdevelopment【21】______aspecializedfieldisre
Cyberspace,datasuperhighway,multi-media-forthosewhohaveseenthefuture,thelinkingofcomputerstelevisionandtelephone
EveryyearNewZealanderslivinginLondoncanbeseenloadingupKombivansandheadingofftoexperiencethe"classicEuropean
Computersarenowbeingpushedintoschools.Weknowthatmultimediawillmake【21】______easyandfun.Childrenwillhappi
Whenitcomestogenderrolesinfamilies,itseemsthemorethingschange,themoretheystaythesame.Forthefirsttime,the
Thehumanbeinglongsforasenseofbeingaccomplished,ofbeingabletodothings,withhishand,withhismind,withhiswill
随机试题
把下面的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是:
[A]Theperson-skillsmatchapproachtoselection[B]Theimpactsofbadselectiondecisions[C]Theimportanceofst
舌体胖嫩,色淡白而湿润,其病因是
人误食由新鲜粪便污染的食物后,可能感染的寄生虫是
木香煨用可涩肠止泻。()
某增值税一般纳税企业本期购入一批商品,进货价格为100万元,增值税进项税额为17万元。所购商品到达后验收发现商品短缺30%,其中合理损耗5%,另25%的短缺尚待查明原因。该商品应计入存货的实际成本为()万元。
外商直接投资的主要形式包括()。
宋词基本分为婉约派和豪放派两大类。下列不属于婉约派的是()。
在计算机软件系统中,下列软件不属于应用软件的是()。
结合材料,回答问题:材料苹果公司传奇人物乔布斯溘然逝世,世界一片哀悼之声。一个公司的创始人因病逝世,为何掀起如此大的波澜?不少人将乔布斯称之为神话,其实,他的出现更像是一个奇迹。他的才华可以复制,他的产品可以复制,他的管理可以
最新回复
(
0
)