首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate c
admin
2015-06-24
54
问题
For more than a decade, Dell has posted double-digit growth by selling computers directly to customers, most of them corporate clients. But two unfriendly trends have driven Dell to sell its computers at a place where chairman Michael Dell swore he would never be caught dead: a Dell retail store.
【F1】______"We’re seeing more andmore of our technology intersecting with home entertainment," says Ro Parra, a senior vice president of Dell’s home and small-business group. To attract gamesters and movie watchers, Dell has unveiled new models in its multimedia XPS line. The units range from a $3,500 desktop-notebook hybrid with a 20-in. screen and a remote, to a $2,270 gaming desktop with a swanky scarlet-and-gray exterior and high-end specs. Parra says Dell’s stores give consumers a chance to see its multimedia PCs and laptops in a home environment, paired with some of Dell’s other consumer goods like its flat-screen TV sets. The company expects to open more stores in the fall.
The second reason for Dell to go retail is more prosaic. For years, Dell’s direct-shipment model proved especially good for selling to businesses, which generate 80% of its sales.【F2】______So everyday shoppers are powering the industry’sgrowth. The consumer market grew at twice the pace of the enterprise market last year, according to technology-research firm IDC.
Many of the challenges facing Dell seem to spring from the very innovations that made it a power force. By selling direct, Dell keeps a lid on overhead and offers customized computers at competitive prices, with relatively swift delivery. As the price of computing dropped, Dell was consistently able to shed costs and maintain a price advantage over rivals. But this year Dell’s competitors have attacked that price gap.【F3】______Retailers have also cut prices, evenselling at cost and relying on upgrades and services for profits.
One possibility that doesn’t exist is the ability to walk out of the store with a computer. The newstores won’t carry inventory, so consumers will have to wait a few days for delivery.【F4】______Even as the company speeds up its retail operation, Dell CEO KevinRollins still downplays the significance of the home market, saying "It’s a secondary priority compared to our corporate customers." And he argues that the move is really an expansion of the small booths that Dell has set up in malls to allow customers to place orders. Says Parra: "We have 160 booths that have been very successful, and all we are doing is expanding on that success."
【F5】______Dell is retraining its customer-support staffand offering a new service called Dell Direct, which allows a technician to connect to a customer’s computer to root out problems. That’s partly in response to harsh criticism after the company didn’t initially beef up customer support as business grew, leading to 30-min. waits to talk to a phone representative.
Last year Dell also announced it would hire 1,500 more call-center workers. "What I am most excited about is the investment in customer support," says Rollins."It allows consumers who are not on a network directly, to connect with us the same way a big corporate client would."
A.HP slashed thousands of jobs and reduced the number of assembly plants, streamlining its supply chain and enabling it to go head to head with Dell on low-end machines.
B.The stores are part of a bigger program to make the company more user-friendly.
C.That lowers operating costs, but Vitelli, senior vice president of consumer electronics, says the impatience of the gotta-have-it-now mall shopper is not on Dell’s side: "Are you going to go to the restaurant, look at the menu and say, ’That’s great. Send me the meal in 10 days’?"
D.But the business market is becoming more commoditized, and prices are in a free fall. On the other hand, the sale to individual customers has grown rapidly.
E.Dell CEO Kevin Rollins considers the home market as its second priority because it generates less profit.
F.The first trend is the ever popular commingling of computing and entertainment in your living room. Yet Dell lives at the office.
G.The company is very confident that its retail stores will expand rapidly in the next few years.
【F4】
选项
答案
C
解析
本段开头即讨论了戴尔零售店的缺点,即零售店中并没有存货,顾客并不能立即拿到电脑,使顾客失去耐心。C中举出的例子恰好形象地说明了前文提到的问题,故此为正确答案。该题容易误选E,但实际上该项中讲到的内容与下文重复,并且与上文并无关联,故错误。
转载请注明原文地址:https://kaotiyun.com/show/Qf74777K
0
考研英语一
相关试题推荐
TheFemaleLifeExpectancyisAdvantageoustoSocialSecurityProgramOneofthegreatadvancesof20thcenturywasincrease
Politicalscientists,itistrue,havesoughttoconstructmodelsofpoliticalchange.Andthisbookowesalmostasmuchtothei
Apoemormoviemaybedescribedas"sentimental"ifitisappealingtoodirectlytothefeelingsoftheaudience.Thepoetsof
Ifyou’relookingforacreativesolutiontosomeproblematwork,don’tretreatintoachamberofsolitudetoponderyourdilem
Notlongago,thequestionwhethertheDragonBoatFestivalshouldbeestablishedbythegovernmentasanationalholidayoncec
YouaresupposedtowriteforthePostgraduatesAssociationanoticetorecruitvolunteersforaninternationalconferenceongl
TheSpecialForcesClub,foundedin1945inLondonbyformermembersoftheSpecialOperationsFxecutive,isareminderthatsome
Ifthereisonecentral,recurringmistaketheUnitedStatesmakeswhendealingwiththerestoftheworld,itistoassumethat
A.ParentsShouldUnderstandtheWorldofDeafChildrenB.SocialUnfairnesstotheDeafC.TheAttitudeofParentstowards
A.ParentsShouldUnderstandtheWorldofDeafChildrenB.SocialUnfairnesstotheDeafC.TheAttitudeofParentstowards
随机试题
A.波动性B.微粒性C.波粒二象性D.物理特性E.生物效应特性X射线在与物质相互作用时,突出表现的性质是
2016年1月,反垄断执法机构多次收到举报材料,反映有6家企业合谋操纵液晶面板价格。2011年至2016年,6家涉案企业在中国台湾地区、韩国共召开53次“晶体会议”,针对全球市场交换液晶面板市场信息。6家企业在2011年至2016年期间,利用优势地位,合谋
管理咨询方根据业主委托方式选择介入工程建设项目的时机。“建造全过程管理”是指管理咨询方在()阶段即介入项目管理。
市、县国土资源行政主管部门受理在集体所有未利用地上单独选址的建设项目用地申请时,要编制()。
项目决策分析和评价的工作阶段中,机会研究的重点是()。
某公司预计明年产生的自由现金流量为200万元,此后自由现金流量每年按照3%的比率增长。公司的股权资本成本为20%,债务税前资本成本为6%,公司的所得税税率为25%。如果公司维持1.0的目标债务与股权比率,则债务利息抵税的价值为()。
车轮质问方向盘说:“你为啥总是限制我的自由?”方向盘回答说:“随心所欲,是要滚到雅路上去的。”这段话的主旨()。
式子:的结果为()。
爱岗敬业是职业道德的基本要求,对从业人员来说,爱岗指的是()。
请编写一个函数voidtim(char*tt,intpp[]),统计在tt所指字符串中“’a’”到“’z’”26个小写字母各自出现的次数,并依次放在pp所指数组中。例如,当输入字符串:abcdcfgabcdeabc后,程序的输出结果应该是:33
最新回复
(
0
)