首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
A、They became more popular. B、They were more regulated. C、They became better produced. D、They became less honest. B文章提到,两个法令的出台为
admin
2016-04-02
65
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [21]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://kaotiyun.com/show/QpL7777K
0
大学英语六级
相关试题推荐
Itisgenerallyacknowledgedthatyoungpeoplefrompoorersocioeconomicbackgroundstendtodolesswellinoureducationsyste
Itisgenerallyacknowledgedthatyoungpeoplefrompoorersocioeconomicbackgroundstendtodolesswellinoureducationsyste
StartupNuclearEnergyCompaniesAugurSafer,CheaperAtomicPowerA)Nothingcaptureshowfashionablethestartuphasbecomequi
StartupNuclearEnergyCompaniesAugurSafer,CheaperAtomicPowerA)Nothingcaptureshowfashionablethestartuphasbecomequi
Migrationisusuallydefinedas"permanentorsemi-permanent-changeofresidence."Thisbroaddefinition,ofcourse,wouldinclu
Nottoomanydecadesagoitseemed"obvious’1bothtothegeneralpublicandtosociologiststhatmodernsocietyhaschangedpeo
Excitingnewresearchindicatesthatgrowingoldermightnotnecessarilymeangrowingmentallyslower.Newstudiesareproviding
A、Theyaretobeconquered.B、Theyaretobeprotected.C、Theyaresacredplaces.D、Theyarelikehumans.A对话中男士提到西方人对登山的看法,他们把珠
A、Collecttimepieces.B、Becometime-conscious.C、Learntomendclocks.D、Keeptrackofhisdailyactivities.B对话中女士说,男士真的有很多钟表,基
A、AnElgin.B、ARolex.C、ASeiko.D、ABulova.C细节题。女士想在Elgin和Rolex中选择,但是男士给予建议买Seikodigitals,最后女士接受了。
随机试题
光时分复用(OTDM)是指将多个通道的数字信息以()分割的方式插入到同一个物理信道——光纤中。
深静脉血栓形成的患者,抗凝治疗期间最严重的并发症是
十八届五中全会提出实施依法治国战略,在公路工程生产安全领域主要体现为()。
下列关于建设项目进度控制的特点说法错误的是()。
背景施工单位在施工某工业工程项目时,为保证原生产线的生产,采用了不停产的施工方法。施工单位制定了如下的基础施工方案:基础施工采用土钉墙支护,按设计要求自上而下分段分层进行,上层土钉墙及喷射混凝土面层达到设计强度的50%后方可开挖下层土方及下层土钉施工。但
根据行政强制法律制度的规定,下列表述正确的是()。
下面银行资产按流动性从高至低排序,正确的是()。
晓丽今年7岁,她因患有先天性心脏病在出生后不久就被父母遗弃了,后来被当地的福利院收留。在福利院中有很多与晓丽有类似遭遇的小朋友,他们都生活得很好,唯独晓丽闷闷不乐,还非常任性和固执,只要是她认定的东西就必须得到,否则就会大哭大闹。平时也不喜欢与其他小朋友一
下列关于我国宪法监督的说法,错误的是()。
2018年华北地区风力发电年末累计装机容量约占全国的:
最新回复
(
0
)