首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
Read the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or
admin
2017-03-27
43
问题
Read the article below about a company that sells household products.
Choose the best word to fill each gap from A, B, C or D on the opposite page.
For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
There is an example at the beginning(0).
DAC’s Margins Hit in Battle of the
Brands
In a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.
DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.
DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.
Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.
Example:
A advice B caution C warning D threat
【C11】
选项
A、maintain
B、support
C、hold
D、encourage
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/R4oO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
RichardWoodstartedtheinternetcompany,Bookstore,becausehefeltWhydidRichardWooddecideonbooksandnotCDsashisp
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
Brazilianstakepridein______.Duringthebusinessday,youwillmostlikelybeoffered______.
From1971until1986,Japaneseshareinhightechnologyexportmarketincreasedby______.Smallcountriesuseexporttorealiz
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
Mr.RayburnencouragesunconfidentbeginnerstoworkinaretailcompanybecauseitcanAccordingtoMr.Rayburn,themosteffe
Lookatthenotesbelow.Youwillhearawomanleavingamessageaboutameeting.TodayBusinessMagazine
—Readthearticleaboutchoosinganagent.—Inmostofthelines34~45thereisoneextraword.Itiseithergrammaticallyincor
随机试题
诊断OSAs最可靠的方法是
某男,6岁,患感冒3日,症见头痛,高热不退,咽喉肿痛,证属风热外感,宜选用的成药是
阅读下列FORTRAN程序:READ(*,*)SCAREIF(SCARE.GE.85.0)WRITE(*,*)‘VeryGood!’IF(SCARE.GE.75.0)WRITE(*,*)‘Good!’IF(SCARE.GE
施工单位从事公路水运工程建设活动,应当取得安全生产许可证及相应等级的资质证书。施工单位的()应当经交通运输主管部门对其安全生产知识和管理能力考核合格。
建设工程项目管理的“费用目标”对施工方而言指的是()。
桥梁明挖扩大基础施工在基坑开挖基坑前,应做好的工作有()。
根据《合同法》的规定,下列各项中,不属于无效合同的是()。
费尽心机:弄巧成拙
WhenGreecefaced________,Germanyhelpedmobilizeemergency________,eventhoughtheEuropeanUniontreatyexplicitlyforbidsb
Evenachildknowsthatnoddingheadmeans"Yes".ButsomepeopleWouldprobably(56)whentheyfirstcametoIndia.Whenthey
最新回复
(
0
)