首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet. • For
• You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet. • For
admin
2010-01-24
59
问题
• You will hear a radio interview with Richard Wood, the founder of Bookstore, a company that sells books on the internet.
• For each question 23-30 mark one letter (A, B or C) for the correct answer.
• After you have listened once, replay the recording.
Woman: Good morning, Richard. Now, in 1994 you were a computer science graduate with a good job working for an investment company . . . and then you started Bookstore. Why?
Man: Well, I was thirty and settled at work, but then I came across a report predicting annual internet growth at 2,300%. The figure was like an alarm clock ringing in my head. I started to think about the regrets I might have at eighty. I realised I probably wouldn’t even remember the things that seemed important in my thirties (like getting my end-of-year pay bonus. But I’d definitely tell myself I’d been a fool to ignore the internet.
Woman: How did you go about choosing a product?
Man: Well, I drew up a list of twenty products, from clothes to gardening tools, and from that I got a shortlist of five, and then I assessed them. I thought about market growth in different countries and I also did some research into suppliers. But there were other important factors as well. I wanted a product that didn’t retail for too high a figure. I thought that since many people would be buying from the internet for the first time, they might be afraid to take a risk with large amounts of money.
Woman: And what made you decide on books?
Man: Well, basically, I found out that books had an eighty-two billion dollar market world-wide. There’s also a high demand for CDs - a product I nearly went for - but with books there’s a much wider choice. There’re 3 million items in the book category, but only 300,000 in CDs. This choice meant the capabilities of the computer - in organisation and selection - could be put to good use.
Woman: Bookstore has certainly been very successful. Why do you think that is?
Man: Well, it’s not been easy. For the first five years, it was a struggle raising funds and developing the right software. The ideas weren’t the difficult bit. If you and I sat down here for an hour, we’d come up with a hundred good ideas. The hard bit is making those ideas work. There are several key elements, which for me were research, recruiting the right staff, and prioritising.
Woman: And you’re satisfied with your customer growth?
Man: Well, it was a bit slow at first but then it picked up and from May ’97 we started to see our greatest growth. We went from a hundred and twenty million dollars annual sales revenue to two hundred and thirty million dollars by the end of that year, and from 340,000 customers to 15 million. 58% of them were repeat customers. By ’98, sales had reached almost three hundred and ten million dollars.
Woman: And is Bookstore’s success reflected in its profits?
Man: Well, at the moment we’re focusing on introducing ourselves to customers and we spend a lot on advertising. Anything else would be a poor management decision. But, of course, it’s reflected in our final figures. It’s not unusual for a four-year-old company like ours to be in an investment cycle. What is more unusual is for a young company like Bookstore to be sold on the stock market, which happened in July ’97.
Woman: Bookstore is well-known for its high- quality customer service. What is the secret of your success in this area?
Man: Well, firstly our books are delivered fast and any complaints are dealt with by email and what’s important is that the email is always answered in a friendly way, with the emphasis on ’the customer is always fight’. In fact, customers sometimes feel guilty about complaining because Bookstore staff are so helpful! Regular customers are recognised when they go to our website, and we suggest titles to them, based on their previous purchases.
Woman: Do you think Bookstore offers a better service than its competitors?
Man: Well, yes. We’d been in the market for about two years before most of our competitors started so we had a head start and although some have caught up now, we’re still cheaper. Our book price includes tax and delivery. Most of our competitors’ prices don’t. But what’s more important is that Bookstore has a talented, hard-working staff. As an incentive, everyone’s offered shares in the company and this helps to create a sense of ownership. We provide a better service because of that.
Woman: Thank you, Richard. It was very interesting to talk to you...
选项
A、he was earning yep/little in his job.
B、he had reached the age for a career change.
C、he had to respond to a business opportunity.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/WUzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Youwillhearadialogueaboutgoldprice.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.After
TaskOne—TrainingcoursesForquestions13-17,matchtheextractswiththetrainingcoursesattended,listedA-H.Foreachextr
You’llheararadiointerviewbetweenajournalistandtheCEOofamotorcompany.Foreachquestion23—30,markoneletterA
YouwillhearCraigBarksdale,aconsultantatJeffersonWatson,talkingaboutdifferenttypesofsupplierrelationship.Foreac
Youwillhearadiscussionbetweentwomanagers,KathyandDuncan,whoworkintheHumanResourcesdepartmentofacompany.For
Youwillhearfivedifferentbusinesstelephonecalls.Foreachextracttherearetwotasks.ForTaskOne,choosethereceiver’s
Whenthereisavacancyinacompany,itisthejobofthePersonnelManagerandhisdepartmenttomanagetherecruitmentofan
Whenthereisavacancyinacompany,itisthejobofthePersonnelManagerandhisdepartmenttomanagetherecruitmentofan
Ifsustainablecompetitiveadvantagedependsonworkforceskills,AmericanfirmshaveaproblemHumanresourcemanagementisno
•Readthejobadvertisementbelow.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerSheet.
随机试题
按四舍六入五成双规则能将下列数据修约为四位有效数字0.1058的是()。
以下选项适用于价值较低交易的是()
患者,女性,40岁,劳累后头痛,次日左侧偏瘫,以上肢为重,5天后不能起床。3年来劳动后偶感胸闷、气短,无咳嗽和发热史。多次胸片检查发现双肺各有1.7cm×2.5cm及2.5cm×4cm的结节状阴影。查体:病重面容,嗜睡状态,体温正常,左侧肢体不完全
下列不是腰痛病因的是
甲与乙合伙开设一个建筑设备租赁公司,某工程一项目部成员内来公司欲租赁五台塔吊等物品,正值乙当班营业双方商谈后,便填写了租赁表格,同时支付租赁费10000元。则该项业务合同中法律关系的主体是( )。
设随机变量X1,X2…,Xn(n>1)独立分布,且方差σ2>0,记,则X1-与的相关系数为()。
下列关于幼儿全面发展的说法中错误的是()。
一、注意事项1.申论考试是对考生阅读理解能力、综合分析能力、提出和解决问题能力、文字表达能力的测试。2.本试卷由给定资料与作答要求两部分构成。考试时限为150分钟。其中,阅读给定资料参考时限为40分钟,作答参考时限为110分钟。满分100分
孟德斯鸠说过:自由是做法律所许可的一切事情的权利,如果一个公民能够做法律所禁止的事情,他就不再拥有自由了,因为其他人也同样有这个权利。这说明()。
Musicinhighereducation:whatisitworth?[A]Musichasfounditselfincreasinglycentralinthesubjectcontroversysurround
最新回复
(
0
)