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  3. There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55

There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55

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问题     There is no market without income, and the youth segment qualifies on this important dimension. Their spending reached about $55 billion, with approximately $11 billion put in savings. Because many jobs are available fast-food restaurants and other businesses that need young people for labor, over 30 percent of high school senior boys and nearly 25 percent of senior girls say they average over 20 hours of work a week during the school year.
    The important facet of teen incomes is that they are almost entirely discretionary; that is, there are few, if any, fixed obligations such as taxes, rent, insurance, and utilities that these youths must meet. A notable result of increasing youth income is the increasing tendency of youths to buy more durable and high-priced products, from radios to designer jeans, cosmetics, and footwear. According to the president of a youth-research company, "Products which were considered luxuries a few years ago are deemed necessities by youths and parents alike. " Thus, some youths are experiencing "premature affluence" —they have a lot of spending money but will not be able to sustain that level of discretionary spending once they have taken on the burdens of paying for their own necessities.
    Why do youths have such a strong consumption orientation? According to one researcher, three significant forces have molded their attitudes and consumer behavior. First, the experience of growing up in a period of economic optimism. A second factor is permissive child rearing, which has been linked by researchers to a reduced capacity for initiative and independence. Third, the new generation has a higher educational level and heavier exposure to the mass media.
    These environmental forces have had a significant influence on their consumer-behavior orientations. The result has been that youths tend to be rather optimistic about their future financial situations and level of living. For example, almost all young people look forward to what has been labeled the "standard package" —the set of durable goods, clothing, food products, and services enjoyed by the majority of Americans. Although they used to be told to save their money, young people in America today are being raised to spend, according to an authority who conducts a yearly youth poll. It is also important to recognize that the teen market not only spends a great deal of money on its own, but also influences the amount spent by parents. In total, it represents an almost $250 billion market in direct or indirect spending. Even children aged 4 to 12 directly influence $132 billion of household purchases. Today’s parents recognize that their kids are a lot more involved in making family decisions than they were as children, and many teens are doing the family shopping. Corporations are recognizing this trend and capitalizing on the fact that children can be very persistent in their search for a particular item.
From the last paragraph we can infer that most Americans
选项 A、are more liable to spend than to save.
B、are optimistic about the national economy.
C、spend a lot of money on the "standard package".
D、have not recognized their children’s involvement in household purchases.
答案C
解析 从最后一段我们可以推断出：大多数美国人[A]更倾向于花钱而不是存钱。[B]对国家的经济很乐观。[C]在”标准成套产品”上花费了大量金钱。[D]还没有意识到孩子们已经参与到家庭消费中。最后一段提到，许多年轻人都渴望得到“标准成套产品”，即大多数美国人都在享受的一套产品和服务。因此可推断大多数美国人在这种“标准成套产品”上都花了很多钱，[C]与此相符。文中只说年轻人现在只会花钱不存钱，不能推断出大多数美国人都这样，所以[A]不对；文中也只说年轻人倾向于对自己未来的经济状况和生活水平持乐观态度，不能推断出大多数美国人对国家的经济乐观，所以[B]不对；[D]与文中所说的意思相反，因为文中说今天的父母意识到他们的孩子参与家庭决定比自己小时候要多得多。
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