首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the following article about a corporation and the questions on the opposite page. •For each question 15-20, mark one lette
•Read the following article about a corporation and the questions on the opposite page. •For each question 15-20, mark one lette
admin
2010-01-28
107
问题
•Read the following article about a corporation and the questions on the opposite page.
•For each question 15-20, mark one letter ( A, B, C or D ) on your Answer Sheet for the answer you choose.
Whatever your business, you can no longer hide from the intense glare of stakeholders. The Internet has given employees, business partners, customers, shareholders and local and global neighbors unprecedented power to know what you and your company are up to. If you are abusing employees or the quality of your product has suffered or you’re keeping important data from your suppliers or shareholders, you can count on that getting out via the Internet and coming back to bite you. Armed with such knowledge, your shareholders can jump right back online to spread the word, organize response, and, eventually, determine the fate of your company. How can you avoid becoming an unwitting target? For starters, your company had better have great products and fair prices, because everyone will know instantly if it doesn’t. But you’ve got to keep the confidence of all your stakeholders ——not just customers or shareholders —— with honesty, accountability, consideration, and, above all, transparency. Here’s how that plays out hi successful companies.
Employees. You lead by example whether you intend to or not. When employees don’t trust you, they won’t build trust for you with customers and business partners. Instead they will play office politics, and productivity will plummet. Microsoft has employee transparency down to a science. Tim Sinclair, who runs the company’s huge website, says, "When there’s good news, everyone knows. When there’s bad news, tell everyone."
Business partners. In the competition among supply chains, trust means lower transaction costs and better performance. Radio frequency ID tugs will bring about ever more accurate real-time information sharing. Wal-Mart — no surprise -- is among the first to tell its suppliers to get with this technology.
Customers. Transparency with consumers can be a force for competitive advantage. When a Stanford Student detailed the source code for Lego’s Mindstorms robotic toy online, not only did the company decide not to sue the student, it encouraged its customers to tinker with the software, even going so far as to develop a website where people can share their creations. Its budding community of customer/ developers has helped Lego expand the market for its robot, helping to popularize it on campuses and among engineers. It gained, essentially for free, new markets, new product ideas, and sheet credibility.
Communities. Think accountability, not just philanthropy. Chiquita was once reviled for its alleged activities in Latin America: It was said to have fomented political coups, bribed politicians, pillaged the environment, and brutalized employees. In 1998 it adopted a policy of corporate responsibility, which calls for honest and open communication about its problems and heating all people with dignity and respect. The policy came too late to save the company from bankruptcy in November 2001, but Chiquita executives say it was instrumental in helping the banana giant repair relations with workers, suppliers, local communities, and environmental activists -- and emerge from Chapter 11 in better shape four months later.
Shareholders. Progressive insurance CEO Glenn Renwick is making an inquisitive investor’s dream come true. Progressive says it’s the only Fortune 500 company to report operating costs on a monthly basis. "I view it as the owners’ information," Renwick says. "When you have information, you should disclose it, good or bad, exactly as it is." Result: Since 2001, Progressive’s share price has gone from $43 to more than $70. Transparency builds trust with shareholders.
In the age of transparency, integrity goes to the bottom line: if you’ve got to be naked, you’d better be buff.
What is the major reason for winning the trust of employees?
选项
A、To enable them to devote themselves to your business.
B、To increase productivity.
C、To win sales competition with less costs.
D、To keep everyone informed of good and bad news.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/RcKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whattypeofbusinessisbeingadvertised?
Whatkindofbusinessisbeingadvertised?
Accordingtotheman,whatchangewillbemadetothecompany?
Lookatthegraphic.Whatcolorpaintwillthewomanmostlikelychoose?
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
DoyouthinkthattheInternetisaneffectivechannelformarketingacompany’sproducts?
Marketing:howtoevaluatetheeffectivenessofacompany’swebsite.
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
•YouwillhearpartofaninterviewbetweenJessiePaul,theglobalmarketingheadinQuintant,andaninterviewer.•Foreachqu
随机试题
阅读《论语.季氏将伐颛臾》中的一段文字,然后回答下面小题。冉有曰:“夫子欲之,吾二臣者皆不欲也。”孔子曰:“求!周任有言曰:‘陈力就列,不能者止。’危而不持,颠而不扶,则将焉用彼相矣?且尔言过矣,虎兕出于柙,龟玉毁于椟中,是谁之过与?”“虎兕出
鉴别肝细胞性黄疸与梗阻性黄疸时,下列检查哪一项是错误的
A.局部胖肿,皮肤有细小红丝或青筋暴露。触之骨骼增粗B.肿势漫无边际,扪之绵软,或有捻发感C.疮顶忽然陷黑无脓,肿势迅速扩散D.初起结核如豆,不痛不红,增大缓慢,融合成串E.初起漫肿,皮色如常,此愈彼起,反复不愈
肺炎球菌肺炎患者若对青霉素过敏,宜选用的有效抗菌药物是
不对称工字钢截面梁的截面形状如图示,该梁在对中性轴z的弯矩作用下。图示1~5点中,纵向应力绝对值最大的是哪一点?
某东北管道加压泵站扩建,新增两台离心式增压泵。两台增压泵安装属该扩建工程的机械设备安装分部工程。泵安装前,班组领取了安装垫铁,未仔细检查,将其用于泵的安装。隐蔽前专检人员发现,有三组垫铁的规格和精度不符合要求,责成施工班组将此三组垫铁换为合格垫铁。在设备配
选用卷扬机的主要参数有()。
避免非法集资的有效方式包括()。Ⅰ.坚守私募原则Ⅱ.向合格投资者募集资金Ⅲ.杜绝保底保收益Ⅳ.勤勉尽责、诚信披露
某铁矿山2004年12月份销售铁矿石原矿6万吨,移送入选精矿0.5万吨,选矿比为40%,适用税额为10元/吨。该铁矿山当月应缴纳的资源税为()。
Webelievethatwiththejointeffortsofourtwocities,thefriendlycooperationbetweenuswilldevelopfurther.
最新回复
(
0
)