首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
admin
2021-09-17
22
问题
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammering away at a game involving rayguns and aliens that splatter when blasted. Ten years ago that might have borne some relation to reality. But today a gamer is as likely to be a middle-aged commuter playing "Angry Birds" on her smartphone. In America, the biggest market, the average game-player is 37 years old. Two-fifths are female.
Over the past ten years the video-game industry has grown from a small business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year.
Is this success due to luck or skill? The answer matters, because the rest of the entertainment industry has tended to treat gaming as being a lucky beneficiary of broader technological changes. Video gaming, unlike music, film or television, had the luck to be born digital. In fact, there is plenty for old media to learn.
Video games have certainly been swept along by two forces: demography and technology. The first gaming generation—the children of the 1970s and early 1980s—is now over 30. Many still love gaming, and can afford to spend far more on it now. Meanwhile rapid improvements in computing power have allowed game designers to offer experiences that are now often more cinematic than the cinema.
But even granted this good fortune, the game-makers have been clever. They have reached out to new customers with new methods. They have branched out into education, corporate training and even warfare, and have embraced digital downloads and mobile devices with enthusiasm. Though big-budget games are still popular, much of the growth now comes from "casual" games that are simple, cheap and playable in short bursts on mobile phones or in web browsers.
The industry has excelled in a particular area—pricing. In an era when people are disinclined to pay for content on the web, games publishers were quick to develop "freemium" models, where you rely on non-paying customers to build an audience and then extract cash only from a fanatical few.
As gaming comes to be seen as just another medium, its
tech-savvy approach
could provide a welcome shot in the arm for existing media groups.
The phrase "tech-savvy approach" in the last paragraph probably means_____.
选项
A、approach of understanding technology
B、approach of using technology
C、approach of developing technology
D、approach of relying on technology
答案
B
解析
含义题。这是一个形容词短语,意为“……的途径(方法、策略)”。本文主要讲电子游戏行业发展壮大的原因。文中提到了科技进步的因素。最后一段提到“电子游戏行业——技术的运营策略对其他各种现有的媒体应当有很大的启示作用”,那么只能是“利用技术”,故选B项。
转载请注明原文地址:https://kaotiyun.com/show/Re1Z777K
0
考研英语一
相关试题推荐
人类性格与行为形成的原因及影响——1990年英译汉及详解Peoplehavewonderedforalongtimehowtheirpersonalitiesandbehaviorsareformed.Itisnote
【F1】Despitethegeneralnegativefindings,itisimportanttorememberthatallchildrenwholivethroughadivorcedonotbehav
Therehavebeenrumors.There’sbeengossip.AllHollywoodisshockedtolearnthatCalistaFlockhart,starofFox’shitTVshow
VintonCerf,knownasthefatheroftheInternet,saidonWednesdaythattheWebwasoutgrowingtheplanetEarthandthetimeha
【F1】We’removing;intoanotherera,asthetoxiceffectsofthebubbleanditsgraveconsequencesspreadthroughthefinancials
TheethicaljudgmentsoftheSupremeCourtjusticeshavebecomeanimportantissuerecently.Thecourtcannot【C1】______itslegit
Researchhasshownthat—inbothsexesandacrossnumerouscultures—attractivepeoplearejudgedtobesmarter,kinder,morehone
Theinstalledpriceofsolarenergyhasdeclinedsignificantlyinrecentyearsaspolicyandmarketforceshavedrivenmoreand
Parenthoodisn’tacareer-killer.Infact,economistswithtwoormorekidstendtoproducemoreresearch,notless,thantheir
随机试题
一般认为梅毒感染无症状仅血清学阳性的期限在________年之内,称为早期潜伏期梅毒。
功能矫治器最常用于
眶尖部急性炎症可致眶尖综合征,其临床表现中,错误的是
垂体分泌的促性腺激素包括()
持续性心房颤动是指心房颤动持续时间()
未经公安消防机构审核或者经审核不合格的需进行消防设计的建筑工程,()。
否定之否定规律揭示了事物发展的()的过程。
权变计划
TheHistoryofGlobalizationGlobalizationiscommonlybelievednottohavebeenaconcernin【D1】______.In1841,awriterfrom
WherecanyoufindapostofficeintheUnitedStates?Perhapsin______.
最新回复
(
0
)