首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
admin
2017-09-04
10
问题
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食 者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control final buying decision.
It can be inferred from the passage that a smart consumer should________.
选项
A、think carefully about the benefits described in the advertisements
B、guard against the deceiving nature of advertisements
C、be familiar with various advertising strategies
D、avoid buying products that have strong emotional appeal
答案
A
解析
在论述了广告正反两方面的影响后,第四段又有“Each consumer must evaluate her or his own situation”(消费者应有自己的评判),这正是A的意思。
转载请注明原文地址:https://kaotiyun.com/show/ReiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
ContrarytoitsrathernegativereputationintheWest,pigsinChinesecultureareasignofkindnessandgenerosity.Pigscare
Apetisananimalthat【21】inyourhouse.OverhalfthefamiliesinNorthAmericaownpets.Themostpopular【22】axedogs,fisha
Theyarebusy______intheirlessonsbeforetheexam.
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimsto
Cotton,likesilk,wasdiscoveredandmade【61】clothbymanbeforethehistoricalperiod【62】.ItsfirstrecordedusewasinIndia
TodaytheofficiallanguageoftheUnitedStatesandmostofCanadaisEnglish.However,Frenchalmostbecametheofficiallangu
Thedriverwasofrunningawayfromthesceneofthecaraccident.
PeopleinBritainarelivinglongerandare【56】,【57】moreandmoremoneyisbeingspentonconsumergoods,【58】thelateststati
随机试题
在中医理论中,大肠与()相表里。
简述楚辞与赋的区别。
杨柳丰子恺因为我的画中多杨柳树,就有人说我喜欢杨柳树。因为有人说我喜欢杨柳树,我似觉自己真与杨柳树有缘。但我也曾问心,为什么喜欢杨柳树?到底与杨柳树有什么缘?其答案了不可得。原来这完
《中华人民共和国传染病防治法》规定,甲类、乙类传染病暴发、流行时,宣布疫区,要经
A.变异度B.精密度C.灵敏度D.差异度E.准确度测定值与真实数值之间的符合程度即
存款准备金分为法定存款准备金和超额存款准备金。法定存款准备金是金融机构按照其存款的一定比例向中央银行缴存的存款。这个比例通常是由()决定,称为法定存款准备金率。
下列不属于我国中学的德育原则的是()。
SusanwasbornastheninthchildinaCatholicfamily.Shesufferedfromlearningdisabilitieseversinceherbirthbecauseof
农历农历(thelunarcalendar)是中国的传统历法。它是根据月球的运行周期制定的历法。它以月球绕行地球一周的时间为一个月。农历对于中国古代农业的发展起着非常重要的作用,很多农事活动都是参照农历中的“二十四节气(twenty-fou
【B1】【B9】
最新回复
(
0
)