What is the probable relationship between the speakers?

M: Is everything going well according to the plan?
W: Our store will open two weeks before Christmas.
M: I guess we should announce ourselves soon. Tell people we’ re coming. Put up a big sign.
W: Sure. The minute they see the sign, they will be lining up.
M: To show their anger.
W: Yeah. They are lining up not to buy things but to show their anger. Because some people think chain stores all look the same.
M: They’ ll hate us in the beginning. But we’ 11 get them in the end.