首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
A、Adding new restaurants. B、Delivering food by bicycle. C、Decorating exterior of restaurants. D、Offering new type of ice-cream.
admin
2018-05-08
31
问题
Ever since McDonald’s adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been globally successful. Even during the latest economic downturn, its growth is not slow, and in the third quarter, its revenue and profit exceeded analysts’ expectations.[23]McDonald’s shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat Wall Street again last week, when it posted its 103rd month of positive global same-store sales.
So what’s McDonald’s secret of success? For one thing, it is relying heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa divisions posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.
The company cited "compelling customer conveniences" as one of the growth drivers at work. One of those conveniences is adding dessert windows on the exterior of existing restaurants where pedestrians can order an ice-cream cone, instead of being in line inside the restaurant. Another is delivering food by bicycle in countries like China. Egypt and South Korea.
All over the world, the company is updating its restaurants, modernizing the decoration and adding such facilities as free WiFi and flat-screen televisions. It has also extended restaurant hours to attract customers who don’t dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.
In the US, McDonald’s is offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.
The company also has added a lot of new menus items that are priced relatively high, low and in-between to appeal to a broad range of consumers. That enables the chain to appeal to everyone from the traditional fast-food addict who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of porridge for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting cheaper items like $1 hamburgers.
23. How did McDonald’s shares perform in the last three years?
24. What "compelling customer conveniences" does McDonald’s bring to customers?
25. What did McDonald’s do to appeal to a broad range of consumers?
选项
A、Adding new restaurants.
B、Delivering food by bicycle.
C、Decorating exterior of restaurants.
D、Offering new type of ice-cream.
答案
B
解析
麦当劳为招徕顾客,提供多种便利性服务(compelling customer conveniences),包括麦当劳甜品窗(dessert windows)、自行车送外卖等服务,B项与录音内容相符。A项“新增餐馆”在录音中并无提及。录音中提到麦当劳在店外新增售卖雪糕等的窗口,而不是C项所说的“装修外观”。麦当劳新增的是甜品店,并无直接说明提供了雪糕新品,故D项错误。
转载请注明原文地址:https://kaotiyun.com/show/RwT7777K
0
大学英语六级
相关试题推荐
A、3weeks.B、3months.C、2months.D、Over1year.B选项是关于男士在欧洲要停留多长时间的,需要经过推断才能得到答案。女士说她的一个以前的同事正好要到他们所在的地方做一些研究,从6月到8月。男士说那正是他离开
A、ItisclosingdownsomefactoriesintheUS.B、Itnolongeroffershigh-payingjobs.C、Thenumberofitsemployeesisdoubled
A、Ajoblisting.B、Apersonalresume.C、Apermissionslip.D、Asalaryrequirement.B录音中提醒学生咨询时besuretobringresume“一定要带上自己的简历
A、Hewassurelyunderhugepressure.B、Thecafewasnotoneofhisgreatestachievements.C、Hedidalmostnothingsignificant.D
A、Holdanexhibitiononcampus.B、GotoNewYorkCity.C、EnterforthetourtoBoston.D、MeettheEuropeanpainters.C①四个选项都是原形的
A、Inspirepeopletonewideas.B、Connecttheknowledgetogether.C、Maketermseasiertounderstand.D、Geteasieraccesstoaflo
A、Itbansthecustomerstousecellphonesduringmeals.B、Itoftengivesdiscounttocustomerstopromoteitself.C、Itcreates
A、Childrenwillnotdrinkmilkanymore.B、Parentslovedrinkingmilkverymuch.C、Thepriceofchocolatewilljumpsoon.D、Chil
Electroniccigarettesarehandheldnicotine-deliverydevicesthat,despiteadevotedfollowing,arecurrentlyswirlingincontro
A、Hecaughtcold.B、Heaterottenfood.C、Hebreathedinharmfulchemicalvapours.D、Hefellfromhisbicycle.C推断题。对话中提到That’s
随机试题
“精之藏制虽在肾。而精之主宰则在心”此论是何书提出
风湿性心瓣膜病并发感染性心内膜炎时,最支持感染性心内膜炎诊断的是
对放射线不敏感的肿瘤是
丁以其管理才能入伙是否合法?丁在合伙企业之外另建新的运输企业是否合法?
同一建筑物内应采用统一规格的消火栓、水枪和水带,其中,水带长度不应超过()m。地表水作为室外消防水源时,消防车取水高度不符合要求的有()。
张某为某单位的会计人员,平时工作努力,钻研业务、积极学习提供合理化建议,这体现了张某具有()的职业道德。
已实施检验检疫的出境货物,由于客观原因不能履行合同的,报检人应向检验检疫机构申请办理撤销报检手续。()
下列各项中,属于侵犯注册商标专用权的行为的是()。
教育实践活动开展以来,很多地方和部门认真听取群众意见、仔细查摆问题。但也有一些地方、一些领导干部__________,绕开“四风"听意见,避开重点谈不足,或者不把自己摆进去,说自己轻轻带过,谈别人滔滔不绝,或者找的都是无关痛痒的“小问题”,________
下列选项中,属于继受取得所有权的方式的是()。
最新回复
(
0
)