2. 考研
  3. Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

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问题     Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
    No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
    That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
   【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
    Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B17】
选项 A、abundance
B、comfort
C、frugality
D、luxury
答案A
解析 紧接上文谈到的年轻一代并不喜欢铺张浪费，喜欢“少买多做”的特点，空格处将这一代人和上一代人做了对比：“Boomers were abom 17 ，whereas this generation is abouthaving enough．”美国60年代赶上了生育高潮，因此往往将出生在60年代的美国人称之为“baby boomer”。根据后半句话whereas this generation is about having enough，“年轻人没有什么太多的欲望，东西够用就行”，可以判断Boomers和这一代人的情况相反，他们喜欢“东西越多越好”。[A]abundance意思是“大量，丰富，充足”。填在空格处，符合句义，为正确答案。[B]comfort表示“舒适”。这个词和后面的having enough构成对比。[C]frugality意思是“节俭”，不符合句义。[D]luxury意思是“奢侈”，说上代人喜欢铺张浪费，但这并不代表他们喜欢用奢侈品。
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