首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you
admin
2018-06-30
45
问题
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
How to write a tourism marketing plan
【L1】A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and______to promote your area.
【L2】______about the travelers of your area is necessary for an effective plan.
【L3】First, you should set your______.
【L4】Your marketing goals should be far-ranging so that they can be accomplished through______.
【L5】SWOT is short for______,______,______and Threats.
【L6】Strengths and weaknesses are______that could have an impact on your market position.
【L7】Opportunities and threats are external forces that influence your______.
【L8】Thirdly, create a community or______.
【L9】Make______of the features your area offers including food and accommodation, etc.
【L10】Fourthly, recognise your______.
【L11】Ask for______information such as gender, age, income and home town.
【L12】Finally, set marketing objectives for each______.
【L1】
You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan.
A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan.
Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops.
Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent external forces that affect your marketing capabilities.
Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers.
Fourthly, identify your target markets.
Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
Finally, choose marketing objectives for each market segment.
For instance, you could want to increase awareness of day-tripping opportunities in the market segment.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
ALLOCATING FUNDS
解析
此题所提供的信息以及其中arranging tasks,selecting messages这几个词,替代了关键句中的用词arranging tasks,choosing marketing messages,应填之词就一目了然了。
转载请注明原文地址:https://kaotiyun.com/show/S1Kd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
A、 B、 C、 CSheonlyreadsbusinessmagazinesanswerswhichmagazinesdoessheread.Choice(A)usestheword
WhatdoesthespeakermentionisspecialaboutMr.Rowe?
Whathashappenedtothecompany’ssalessincelastyear?
Accordingtothewoman,whyhasthecompanygoneoveritsbudgetthisquarter?
Howdosomeofthemanagersprobablyfeelrightnow?
Whataretheytalkingabout?
Whatistheman’sbusiness?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
在熔结环氧粉末防腐中,粉末喷射速度与()有关。
以下哪项是颈动脉闭塞症的二维超声表现
属于肿瘤糖链抗原的是
患者,女性,27岁。骑车时被撞倒,受伤时左手掌着地,现患者左前臂疼痛、肿胀、怀疑是左前臂骨折,下列体征最能支持诊断的是
《物业管理条例》在坚持民法基本原则和立法规定的立法原则的前提下,主要遵循的基本原则还有()。
云是天然的生态渔村,冬钓是其特色。()
除了与物流活动有关的信息外,广义物流信息还包括()。
给定资料1.土木工程是建造各种工程的统称。它既指建设的对象,即建造在地上、地下、水中的工程设施,也指应用的材料设备和进行的勘测、设计施工、保养、维修等专业技术。作为一个重要的基础学科,土木工程为国民经济的发展和人民生活的改善提供了重要的物质技术基
Scholarsoftenseemtooperateontheassumptionthatanyanalysiswitharosyoutlooksimplydoesnotadequatelyunderstandthe
Thedevelopmentoflinguisticskillsinvolvestheacquisitionof______rulesratherthanthemerememorizationofwordsandsente
最新回复
(
0
)