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Estee Lauder, a very successful business leader, died on April 24th, 2004, at the age of 97. She had sold beauty products for mo
Estee Lauder, a very successful business leader, died on April 24th, 2004, at the age of 97. She had sold beauty products for mo
admin
2012-01-16
80
问题
Estee Lauder, a very successful business leader, died on April 24th, 2004, at the age of 97. She had sold beauty products for more than 70 years. Her business, the Estee Lauder Companies, began on the streets of New York City.
Estee’s parents had come to America from Hungary. They did not have much money. But they did have a beautiful daughter.
Estee’s uncle was a chemist. Together, they worked to develop skin care creams in the 1920s when Estee was still a teenager. She took her products to New York City and stopped women on the street. She let them try the creams for free, calling the products "jars of hope".
Soon, young Estee was selling the products to large stores that sold things to wealthy women. She wrote powerful marketing messages such as "I have the secrets" or "start the New Year with a new face." She also used many smart sales tricks.
Estee Mentzer married Joseph Lauder in 1930. He became her business partner. Estee Lauder once said, "I never dreamed about success. I worked for it." In 1995, she decided she had worked long enough, so she retired. Today, her two sons and a grandson lead the Esstee Lauder Companies. The business is worth about ten thousand million dollars. It employs more than 20 thousand people.
Who was her first partner(s) with whom they worked to develop beauty products?
选项
A、Estee’s uncle.
B、Estee’s parents.
C、Joseph Lauder.
D、Estee’s two sons.
答案
A
解析
本题考查绌节。从第三段中“Estee’s uncle was a chemist.Together, they worked to develop skin care creams in the 1920s when Estee was still a teenager”,可知答案为[A]。
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