首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
53
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement can increase demand ______ .
选项
A、all the time
B、in any circumstances
C、in a growing market
D、in a shrinking market
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/S6qC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Johnisn’there.He’sonassignmentinNewYork.Sothepersonyouspoketothismorning______havebeenJohn.
Somepeopleinthecityuseasmuchwaterastheywish,andtakeitforgranted.
Workersinthefinearts______thoughtsandfeelingsthroughtheircreativeworks.
Acompletelynewsituationwill______whentheexaminationsystemcomesintoexistence.
Haveyoueverthoughtof______thePublicSpeechContest?
CriticsthoughtthatKeikowould______.Keikohas______.
随机试题
使用格拉布斯准则检验以下一组(n=6)重复观测值中是否存在异常值:2.67,2.78,2.83,2.95,2.79,2.82;计算重复性并解释重复性测量条件,以及评定扩展不确定度。已知G(0.05,6)=1.822。
“脚著谢公屐,身登青云梯。半壁见海日,空中闻天鸡。”出自李白著名诗篇《梦游天姥吟留别》。这里“谢公”指的是()。
A、氯磺丙脲B、丙硫氧嘧啶C、苯乙双胍D、胰岛素E、阿卡波糖属于α-葡糖苷酶抑制剂的是
6,25,64,(),32,1
选择性接触是指受众在接触大众传播活动之际,并不是不加区别地对待任何媒介和内容,而是更倾向于接触与自己的既有立场、观点、态度一致或接近的加以接触,或有意无意地回避与自己既有倾向相左的媒介或内容。根据以上定义,下列属于“选择性接触”的是()。
Televisionsenableustoseethingshappenalmostattheexactmoment________.
平面曲线L:绕x轴旋转所得曲面为s,求曲面D的内接长方体的最大体积.
SQL语言中的“视图(View)”对应于数据库三级模式结构中的
Whatwillprobablyhappennext?
TheauthortellsthestoryofNormanPaintingtoillustrate______.WhathashappenedtotheBBCwiththechangesintechnolog
最新回复
(
0
)