首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2011-03-26
50
问题
Advertisement can be thought of as "the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for lo cal market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement can increase demand ______ .
选项
A、all the time
B、in any circumstances
C、in a growing market
D、in a shrinking market
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/S6qC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeoplewillbeatalosswhattodo(incaseofafire).
Somepeoplethinkthemoreexpensiveaproductis,thebetteritwillbe.(但事实并非如此).
Manypeoplefindhomegardening______.Fromthepassagewecanconcludethat______.
Overthetraditionalfestivalpeoplevisiteachotherand______greetings.
______theessayasecondtime,andyouwillprobablyhavequitedifferentinterpretationsoftheargumentsdiscussedinit.
Inthissixthgradeclassroom,youwouldfind______.Asmallpercentageofgirlsmakingupthecomputerscienceclasseswould
Workersinthefinearts______thoughtsandfeelingsthroughtheircreativeworks.
Thepoliceweremakinganinvestigationintotheaccident______100peoplewerekilled.
CriticsthoughtthatKeikowould______.Keikohas______.
Ithoughthisspeechwouldbeinteresting,butitturnedoutthatthemorehetalked,______.
随机试题
缔约国就发展贸易关系中某项具体问题所达成的书面协议,是为补充解释修改而签订,该协议为()
()是由若干判断得出一个判断的思维形式。
患者女性,34岁,X线检查示右肺大面积实变,右肺查体不可能出现的体征是
皮肤紫纹是由于大量皮质醇促进蛋白质分解,抑制蛋白质合成,使机体处于负氮平衡状态所致。
下列各项咨询业务中,不属于注册咨询工程师(投资)执业范围的是()。
在下列关于对财务信息执行商定程序的说法中,正确的是( )。注册会计师执行的商定程序业务与执行鉴证业务存在很多方面的不同,其中包括( )。
A注册会计师计划测试X公司2014年销售交易是否真实。下列实质性程序获取的审计证据中,与证明销售交易的真实性最相关的是()。
关于“节约”正确的说法有()。
Entrepreneursareeverybody’sdarlingsthesedays.Theymaybesmall,buttheyareinnovative.Andinnovation,weareassured,i
A、Mr.Smithhassignedthecontract.B、Mr.SmithisunavailabletillThursday.C、Themanshouldhavecalledbeforethevisit.D、
最新回复
(
0
)